Email Marketing Specialist

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Email Marketing Specialist

Active Interest Media

Location:  Boulder, CO

Active Interest Media publishes leading consumer magazines such as Yoga Journal, Backpacker, SKI and more. The company’s five divisions—Healthy Living, Outdoor, Marine, Equine, and Home — reach more than 40 million people in 85 countries. We also operate websites, B2B businesses, a state-of-the-art video unit, and Warren Miller Entertainment. Each of our divisions also runs consumer and trade events, including the world’s largest boat shows and yoga conferences. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

The Email Marketing Specialist works across all divisions of the company to facilitate our digital newsletters, promotional campaigns, and online lead generation. This role requires an analytical mind, a passion for troubleshooting, and a high degree of responsiveness and independence. Applicants will be expected to learn both the specifics of our marketing software (Salesforce Marketing Cloud) and general principles and best practices of email and web design. HTML, CSS, JavaScript, SQL, MS Excel, and Adobe Creative Suite are all pluses.

Qualifications

  • Portfolio of web and/or email pages designed
  • Familiarity with email marketing/ marketing automation software. Especially list segmentation, triggered events, and A/B testing
  • Willingness to self-train and stay current on best practices

Duties

Design, deploy, and troubleshoot email marketing campaigns

Serve as in-house digital marketing resource

Generate custom reports using SQL.

Work with the accounting department to ensure proper revenue recognition and timely payment of invoices.

Excellent interpersonal communication skills over email and in person.

Compensation and environment

AIM offers competitive pay and benefits including health/dental/vision insurance, flexible spending accounts, 401K, onsite gym, free yoga classes, and secure bike storage. We have a social office, with many opportunities to interact with coworkers and volunteer in the community. We are casual, but professional.

Application Instructions

Please send resume and cover letter to malexander@aimmedia.com. LinkedIn Profile links and other supplemental material are also welcome.

 

AUTHOR

JoAnn Thomas

All stories by: JoAnn Thomas