|
May 30, 2007
Backpacker Magazine Names Kent Ebersole Publisher and Charina Lumley Marketing Director
El Segundo, CA (May 30, 2007) -- Backpacker magazine (www.backpacker.com) today named Kent Ebersole as publisher and Charina Lumley as marketing director. Backpacker was recently acquired from Rodale by Active Interest Media, Inc. (AIM), the consumer enthusiast media company whose portfolio includes magazines, consumer shows, books, and websites.
"Both Kent and Charina are very familiar with Backpacker having been part of the previous leadership team serving as ad director and marketing director at Rodale for a combined 13 years," says Andrew Clurman, AIM's chief operating officer. "Working in tandem with Editor Jon Dorn, Kent and Charina led Backpacker to record profitability while introducing signature programs such as Adventures NYC, the Get Out More national tour and the Under the Stars events. We are thrilled to have them back on board."
Prior to Backpacker, Ebersole was Northwest sales director for Juno.com, and Eastern sales manager for Scuba Diving magazine. After leaving Backpacker in 2006, Ebersole served as a consultant to leading outdoor brands, including Trimble Navigation, Probar, and the Western Rivers Conservancy.
Lumley previously held positions as national promotion manager for Hearst's O, The Oprah Magazine; marketing manager for Rodale's Men's Health magazine; and marketing manager for Hachette's Home and Metropolitan Home magazines. She was most recently a brand/marketing consultant for Martha Stewart Living Omnimedia.
Founded in 1973, Backpacker provides the most engaging and trusted information about backcountry adventure in North America. It is the leading backpacking magazine in the country, with a circulation rate base of 340,000.
About AIM:
Based in El Segundo, California, AIM (www.aimmedia.com) is a media company that serves a base of loyal constituents through print, event, and online products that connect consumers with their passions. Efrem Zimbalist III and the private equity-investment firm Wind Point Partners formed the company in October 2003.
AIM operates four divisions: Healthy Living, Marine, Homebuyer, and Western Art and Living. The company publishes 13 market-leading magazines and websites, including Yoga Journal, Vegetarian Times, Better Nutrition, Optimum Wellness, Wild Oats, Southwest Art, American Cowboy, Log Home Design, Log Home Living, Timber Home Living, Building Systems, Black Belt, and Yachts International magazines.
In addition to magazines, AIM produces and markets category-leading DVDs, books, yoga conferences, log-home shows, and more than 24 building seminars.
In March 2006, the company acquired Yachting Promotions, Inc. YPI and its show management operations produce five major boat shows in Florida including the Fort Lauderdale International Boat Show(r), the largest boat show in the world.
About Backpacker
Backpacker brings the outdoors to reader's doorsteps, inspiring and empowering them to get out and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's six regional editions offer accessible, close-to-home getaways with detailed, tear-out maps to dozens of nearby hikes, practical tips for day hikes and camping, and the best gear information available. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature, and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Backpacker has a circulation of 340,000, is published nine times per year, and last year won a coveted National Magazine Award for editorial excellence. Backpacker's website, www.backpacker.com, is updated daily and features more than 30,000 hikes, a searchable and comprehensive database of outdoor gear with reviews (www.gearfinder.com), a special section for female hikers, and a new map and GPS center.
<home
Related Assets
Other articles in Press Room-Press Releases
|
