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Active Interest Media Promotes Key Staff Following Acquisition of
Equine Network and Horse Media Group

February 25, 2010—Boulder, CO. In conjunction with its acquisition of all equine titles and online properties published by the Source Interlink Media division of Source Interlink Companies, Inc. (Source, www.sourceinterlink.com) and by Horse Media Group (HMG, www.horsemediagroup.com), Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced the following promotions:

Tom Winsor, formerly President of the acquired Horse Media Group, will serve as General Manager of the newly formed AIM Equine Network. American Cowboy Publisher Bill Garrels and David Andrick, the former Associate Publishing Director of the Source Equine Network, have been promoted to the position of Group Publishers of the new AIM Equine Network. The AIM Equine Network includes the print magazine titles American Cowboy, EQUUS, Horse & Rider, Practical Horseman, Dressage Today, Arabian Horse World, Discover Horses, EquiManagement, Spin to Win, Rodeo and Trail Rider, and the websites Equisearch.com, Equine.com, HorseBooksEtc.com, DiscoverHorses.com, HorseBooksEtc.com, DiscoverHorses.com, MyHorse.com, HitchUpMagazine.com and HorselinkMagazine.com from the Horse Media Group. Jenny DesJean, AIM Circulation Director, will now also direct circulation for the acquired Horse Media Group titles Spin to Win, Rodeo, and TrailRider.

Jonathan Dorn, Editor-in-Chief of the National Magazine Award-winning Backpacker, has been promoted to General Manager of AIM's Outdoor Group, which includes Backpacker, National Parks Interactive, and SNEWS (Specialty News). Kent Ebersole, Publisher of Backpacker, has been promoted to Group Publisher. Barbara Van Sickle, Production Director, has been promoted to Group Production Director and will manage print production for both AIM's Equine Network and the Outdoor Group. Cheryl Angelheart, Publisher of Black Belt, has been promoted to Group Publisher of the Black Belt and Vitamin Shoppe Muscle & Performance brands.

"One of AIM's longstanding goals has been to grow each of our publishing groups into a leading portfolio of complementary brands," said Andy Clurman, AIM's Chief Operating Officer. AIM's five publishing groups include the Equine Network, the Outdoor Group, the Healthy Living Group, the Marine Group and the Homebuyers Group. "With the changes announced today, we have in place outstanding leadership and operating teams, and the resources to fuel each group's continued growth. We congratulate everyone on their well-deserved promotions."

About AIM:
Based in El Segundo, California, AIM (www.aimmedia.com) is a consumer enthusiast media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions.

AIM operates in five distinct vertical segments; Equine Network, Healthy Living, Marine, Home, and Western Living. Its titles include Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS®, American Cowboy, Log Home Living, Timber Home Living, Black Belt, Old-House Journal, and Yachts International.

AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world. AIM is sponsored by Wind Point Partners, LLC.

For more information, contact:
Dayna Macy
415.591.0729
dmacy@aimmedia.com

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