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Active Interest Media CEO Efrem �Skip� Zimbalist to be Inducted into Min�s Sales Hall of Fame
El Segundo CA (May 15, 2012)�On June 27, at its annual awards ceremony in New York, Efrem �Skip� Zimbalist III, CEO of Active Interest Media (AIM), will be inducted into Min�s Sales Hall of Fame. The award honors a lifetime of outstanding achievement in magazine publishing.

�In starting Active Interest Media in 2003, Skip Zimbalist saw the potential of niche enthusiast magazines across all media platforms,� says Steve Cohn, Min�s Editor in Chief. �"�Enthusiast� is the common denominator with such category leaders as Yoga Journal, Backpacker, Power & Motoryacht, Practical Horseman, and Vegetarian Times, and he clearly was ahead of the curve. �Min's Sales Executive Hall of Fame celebrates outstanding careers, and Skip's has been spectacular.�

�Niche media thrive when a committed and passionate consumer base supports them,� says Zimbalist. �At AIM, we produce some of the finest enthusiast magazines, events and digital products in the country. I am fortunate to work with many talented people who have come together to make AIM a success, and I am truly honored to receive this award.�

Prior to founding AIM (aimmedia.com), Zimbalist was Chief Financial Officer of Times Mirror, a Fortune 500 company that published the Los Angeles Times, The Baltimore Sun, New York Newsday, the Hartford Courant, and other newspapers. Through its Times Mirror Magazines subsidiary, where Mr. Zimbalist also served as Chairman and Chief Executive Officer, the company was a leader in sports publishing, with Golf Magazine, Yachting, Salt Water Sportsman, Popular Science, Field & Stream, TransWorld Skateboarding, and others.

Prior to joining Times Mirror, Mr. Zimbalist served as chairman and chief executive officer of Correia Art Glass, Inc., a family-owned business. He spent five years with the management-consulting firm of McKinsey and Co., in Los Angeles.

For a full list of inductees, nominees for Sale Executives of the Year, and information on the Award Breakfast, go to:
www.minonline.com/awards/seoy2012_finalists/

For more information, contact:
Dayna Macy
415.591.0729
dmacy@aimmedia.com
aimmedia.com


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