Active Interest Media’s Home Buyer Publications and Restore Media LLC Reach Agreement to Reunite Properties.
October 8, 2012 – El Segundo, CA—Active Interest Media, Inc. (AIM, www.aimmedia.com) announced today that it has reached a definitive agreement to reunite its
Home Buyer Publication’s (HBP) Old House Journal and New Old House with Restore Media’s Period Homes and Traditional Building.
AIM acquired Old House Journal and New Old House from Restore Media in July 2007. The terms of the Agreement were not disclosed.
This partnership will combine HBP’s Old House Journal, Old House Interiors, Arts and Crafts Homes, Early Homes, and New Old House, their accompanying digital properties and the Historic Home Shows with Period Homes, Traditional Building, TradWeb Directory and the Traditional Building Conference Series. This newly combined media group also includes HBP’s Log Home Living, Timber Home Living and Country’s Best Cabins magazines, web sites and Log Home trade shows.
The combined HBP division and Restore Media LLC will be managed by Peter H. Miller, Hon. AIA and President of Restore Media LLC, who will report to Andy Clurman, President of AIM, the parent company of HBP. AIM is among America’s leading enthusiast media company with five divisions serving the Outdoor, Marine, Healthy Living, Equine and Shelter markets.
“This is a great new assignment for me,” says Miller. “It gives both HBP and Restore Media more reach, resources and talent to meet the needs of our combined constituents. It will be great to work again with former associates in HBP’s Old House Group and to begin working anew with the very capable folks at the Log Home Living Group.”
“The historic old house and traditional building market combined is a $170 billion market,” says Clurman. “Our reunited magazine, digital and conference portfolio now offers both historic market enthusiasts and professionals a leading one stop source for information, ideas and solutions.”
In a separate but parallel deal, Home Buyer Publications takes an equity stake in REX, Restore Media’s new e-commerce web site which facilitates period product sales between historic market suppliers and buyers. “We have a lot of experience leveraging our media assets in an e-commerce business model,” says Clurman. “We will partner with Restore Media to launch REX and help broaden their B to C reach.” Mike Tucker, Restore Media’s CEO will head up REX and continue working Miller across their trade media business.
“Building traffic is critical to REX’s success,” says Miller. “The HBP/Restore Media marketing partnership doubles REX buyer traffic overnight, complimenting Restore Media’s B to B e-commerce buyer access.”
Miller fills the void left by the untimely death of former Home Buyer Publication’s General Manager Laurie Sloan. Ms Sloan was recently honored in a ceremony at the Building Systems Conference at the National Housing Center in Washington, D.C.
Based in El Segundo, Calif., AIM (www.aimmedia.com) is a leading publisher of enthusiast magazines, consumer shows, books and Internet sites. AIM’s five publishing groups include Healthy Living, Marine, Home Buyer, Outdoor and the Equine Group. The company publishes over 40 magazines and websites including Yoga Journal, Backpacker, Vegetarian Times, SNEWS® American Cowboy, Log Home Living, Arts & Crafts Homes, Peaks, Dressage, Black Belt, Yachts International, Soundings and others. AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show®, the largest boat show in the world. The company was formed in October 2003 by the private equity investment firm Wind Point Partners and by Zimbalist.
About Restore Media:
Based in Washington, D.C., with a publishing office in New York City, Restore Media, LLC, is the country’s first integrated media company dedicated to serving the $170 billion building restoration, renovation, and historically inspired new construction market. Through its highly regarded and market-forward publications, trade shows, conferences, and digital initiatives, Restore Media serves the traditional building market from top to bottom. The company produces the Traditional Building Exhibition and Conference and Traditional Building Conference Series, two trade events; publishes Clem Labine’s Traditional Building and Clem Labine’s Period Homes magazines; and offers a variety of industry-leading digital media, including the Web sites Traditional-Building.com, Period-Homes.com, Traditional Product Reports, Traditional Product Galleries, Traditional Building Portfolio, BuildingPort.com, and tradweb—the Directory of Custom Building and Restoration Services.
For more information:
Media contact: Dayna Macy