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Outdoor Group
Located in the foothills of the Rocky Mountains, the titles in Active Interest Media's Outdoor Group cover a distinctive blend of outdoor recreation, national park travel, and outdoor industry news. A wide breadth of multimedia platforms drives our unique mission to inspire, inform, and empower travel and outdoor-lifestyle enthusiasts to seek out new experiences. Our 360-degree approach includes everything from enthusiast and trade publications to interactive websites, innovative mobile applications, and nationwide consumer events.
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Backpacker
The Outdoors at Your Doorstep
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| Backpacker brings the outdoors straight to readers' doorsteps, inspiring and enabling them to visit more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine and website, and the only outdoor-media property whose editors personally test the hiking trails, camping gear, and survival tips they write about. |
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Backpacker Magazine
Backpacker connects with 1.1 million readers for whom outdoor adventure is the centerpiece to a vibrant, experiential lifestyle. Within its pages, Backpacker readers find the very best in close-to-home trip ideas and done-in-a-day adventures that they can easily schedule into their busy lives. But beyond hiking and backpacking, Backpacker covers the latest in a wide variety of outdoor sports, including bicycling, fly-fishing, mountain biking, trail running, rock climbing, and more.
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Backpacker.com
Backpacker.com advances the editorial mission of the magazine by providing timely, topical content, engaging interactive tools, and Web-exclusive features, all of which enable people to connect with the outdoors. In 2009, the American Society of Magazine Editors honored Backpacker.com with a National Magazine Award in the General Excellence Online category, noting that "few magazines embrace the potential of the Web as aggressively or creatively as Backpacker.com, complete with simple navigation and an intuitive design."
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Backpacker Events
Backpacker events are natural extensions of Backpacker's print and online offerings. These events not only bring the magazine and website pages to life, but give marketers an unmatched platform to tie into the Backpacker brand and the authentic reputation that the brand represents.
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Climbing
Leaders of the Vertical World
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| Climbing exists to inspire people to climb, to seek new challenges, and to learn about the great diversity of mountain sports. We strive to be thoughtful, inclusive, and unswervingly authentic. We look out for the long-term vitality of our sport and our community by providing leadership, inspiration, and information concerning all aspects of the climbing experience, from bouldering to rock climbing to alpine mountaineering. |
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Climbing Magazine
For 40 years, Climbing has been the leading source of information about climbing and mountaineering, as well as the values and community that have grown around these sports. Reaching more than 130,000 readers with 10 issues a year, the magazine is known for its stunning photography, expert technical advice, and rich coverage of routes, crags, and mountain ranges all over the world. It’s also beloved for a long heritage of epic survival stories, exclusive accounts of first ascents, and deep portraits of the colorful personalities that make the sport so lively.
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Climbing.com
UrbanClimberMag.com
MyUCTV.com
This family of sites supports and advances the mission of the magazines with a range of web-only features and tools. Known for its breaking-news coverage, multimedia reports from expeditions around the globe, and community forums, Climbing.com is the leading magazine website in the climbing market. UrbanClimberMag.com brings a forward design that features interviews, slideshows, and reader photos, while MyUCTV.com has created a YouTube for climbers looking to share videos from their latest adventures.
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Urban Climber
Leaders of the Vertical World
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| Urban Climber exists to inspire people to climb, to seek new challenges, and to learn about the great diversity of mountain sports. We strive to be thoughtful, inclusive, and unswervingly authentic. We look out for the long-term vitality of our sport and our community by providing leadership, inspiration, and information concerning all aspects of the climbing experience, from bouldering to rock climbing to alpine mountaineering. |
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Urban Climber Magazine
The leading magazine covering younger climbers, the fastest-growing segment of the sport, Urban Climber reflects the passion and adrenaline of its readership with its sharp voice, innovative photography, and unbridled joy. Full of action-oriented images and stories from hot spots across North America, the magazine is equally at home in rock gyms, at sport crags, and in the increasingly popular bouldering areas being developed worldwide.
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Climbing.com
UrbanClimberMag.com
MyUCTV.com
This family of sites supports and advances the mission of the magazines with a range of web-only features and tools. Known for its breaking-news coverage, multimedia reports from expeditions around the globe, and community forums, Climbing.com is the leading magazine website in the climbing market. UrbanClimberMag.com brings a forward design that features interviews, slideshows, and reader photos, while MyUCTV.com has created a YouTube for climbers looking to share videos from their latest adventures.
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National Park Trips
Dream it. Plan it. Live it. |
National Park Trips’ mission is to inspire and enable active travelers to plan for and take vacations to America’s most treasured and iconic national parks, such as Yellowstone, Grand Canyon, Rocky Mountain, Yosemite and Zion. Through our content-rich media offerings, we engage a targeted, qualified and responsive audience of over 2.3 million travelers.
Our integrated model enables travelers to engage our trip planning content through the best in traditional and new media, whether that’s online through our just-updated Webby-Award Winning websites, like MyYellowstonePark.com, MyGrandcanyonPark.com, MyRockyMountainPark.com, MyYosemitePark.com and MyZionPark.comor through our premium annual vacation guides like Yellowstone Journal, Grand Canyon Journal, and Rocky Mountain Journal or through our newly launched iPad vacation guides and Facebook pages. Everything a traveler would need to plan the perfect national park vacation is at their fingertips: information about what to do and see in the parks, park information (weather, rules, camping, costs, opening and closing dates, etc…), destinations and attractions in the region, detailed maps of the region and the parks, 1-7 day itineraries, the best sightseeing opportunities, natural wonders, wildlife guides, recreation and activities, historic and cultural places, photo tips specific to each park, packing checklist, and much much more. National Park Trips is the one-stop source for anyone wanting to plan the vacation of a lifetime! |
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Yellowstone
Magazines
Yellowstone Journal and its regional tour guide, 99 Things to Do in Yellowstone Country, provide total trip-planning resources for visitors to this iconic destination in the American West. Along with the Webby Award-winning website MyYellowstonePark.com, these two annual magazines generate tourism to America's first national park and its surrounding regions. Utilizing new media such as podcasts, video feeds, and consumer-generated content, our National Park Trips brand (NationalParkTrips.com) is a reliable source for visitors to America’s parks to find new and exciting ways to plan their trip of a lifetime. |
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NationalPark
Trips.com
Due to the unparalleled popularity of MyYellowstonePark.com, we have replicated our model to cover other major national parks in the Western United States. NationalParkTrips.com serves as the portal for this growing family of sites, creating a convenient and enjoyable experience for that memorable vacation of a lifetime.
MyYellowstonePark.com
MyYosemitePark.com
MyZionPark.com
MyGrandCanyonPark.com
MyRockyMountainPark.com
Each site is uniquely designed to inspire a national park vacation, providing useful information and tried-and-true travel tips along with original editorial content, stunning photography, and user-generated features such as Google Maps, YouTube videos, and Trip Notes, among others.
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SNEWS®
Specialty News
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| SNEWS is the most reliable outdoor and fitness industry source for late-breaking news, trend reporting, business education, and in-depth product reviews. SNEWS utilizes a variety of custom-produced print and online platforms that reach key decision makers and industry insiders. |
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SNEWS Magazine
SNEWS reaches retailers, suppliers, manufacturers, and buyers with our business-to-business outdoor and fitness publications. They're distributed to industry decision-makers nationwide through both digital and print editions.
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SNEWSnet.com
SNEWSnet.com combines a polished design with interactive capabilities that allow users to seamlessly navigate through news features, tools, podcasts, press releases, and more. The outdoor and fitness industry's most influential users are logging onto SNEWSnet.com for the most comprehensive business information on the Web.
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Peaks
The Magazine of Vail Resorts
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| With spectacular photography and contributions from the world's best ski and snowboard writers, Peaks highlights the on-mountain experience as well as the best in accommodations, cuisine, arts and entertainment, shopping, and real estate. |
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Peaks Magazine
This publication is aimed at skiers and riders who regularly visit the five mountains of Vail Resorts and who not only love the sport but also embrace the finer things in life.
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PeaksMag.com
The Peaks website, along with the annual magazine, features profiles of the five Vail Resorts mountains (Vail, Beaver Creek, Breckenridge, Keystone, and Heavenly) as well as a complete Buyer's Guide that highlights the best gear and apparel for 2009-2010
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Outdoor Retailer Daily
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From new product galleries to a stylized map of must-see gear in the Salt Palace, this established and highly-effective daily newspaper is now powered by SNEWS and serves the attendees of each Outdoor Retailer tradeshow – Winter Market and Summer Market. Packed with photo essays, news, event schedules, product trends reporting, product photos, and new exhibitor information, the O.R.D. is the source for up-to-the-minute information live from the trade show floor each day. If it happens at the trade show, you’ll find it covered in the O.R.D. Now also in digital flip magazine format for easy-reading after the trade show too.
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Outdoor Retailer Planning Guide
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Distributed twice a year to over 13,000 readers, the Outdoor Retailer Planning Guide + SNEWS provides Outdoor Retailer trade show attendees a vital resource in helping them to most efficiently plan their time and visit to Salt Lake City and either Winter Market or Summer Market. This guide is made even more valuable by combining it with SNEWS magazine. Together, the Planning Guide and SNEWS magazine provide show attendees with trend reporting, business education, in-depth product reviews, exhibitor directories, seminar schedules and more, allowing them to maximize their time while on the trade show floor.
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Snow Show Daily
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Daily trade publication covering the annual SIA Snow Show in Denver and previewing all next year's snowsports products.
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