Active Interest Media to Launch China Edition of Equus

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Boulder, CO (September 8, 2016) – Active Interest Media (AIM, today announced that EQUUS (, the country’s leading resource for horse owners, is scheduled to launch in China in January. The brand will be licensed by Beijing-based Asgard Sports and Culture Development Co. Ltd., one of China’s top equestrian clubs.


EQUUS, which celebrates its 40th anniversary in 2017, covers a wide range of topics related to horses and riding, including veterinary research, training and nutrition. “We value the brand and that is why we chose EQUUS over numerous others,” said Daisy Chi, CEO of Asgard Equestrian Club.


The Chinese equestrian market is increasing approximately 20% a year, according to London-based Research International. The country currently has about 1,300,000 riders and more than 800 horse clubs.


“The equine market continues to demonstrate strong growth year over year,” says Dayna Macy, Director of International Licensing for AIM. “We are delighted to work with Asgard to bring EQUUS’ trusted and valuable content to the Chinese market.”


EQUUS China will launch digitally in January 2017, with a print edition to follow.


About EQUUS and AIM’s Equine Network: For over 35 years, EQUUS (  has been the gold-standard for horse owners, reaching dedicated riders and horse owners in all segments of the horse world. EQUUS is a vital resource for competitors, recreational riders, caretakers, and anyone who enjoys the equestrian lifestyle. EQUUS is one of many print and digital brands in AIM’s Equine Network ( Other brands in the network include American Cowboy, Horse & Rider, Dressage Today,,, and more.



About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.




For more information:

Dayna Macy,, 415-591-0729