DIGITAL MARKETING SPECIALIST – WARREN MILLER ENTERTAINMENT

  • 0

Type: Full Time
Wage: Competitive Salary w/ benefits and 401K plan
Start: Immediate
Location: Boulder, CO

Warren Miller Entertainment is the largest, most established and successful action sports film company today. An iconic brand in the snowsports filmmaking arena, Warren Miller Entertainment has been producing films for 69 years, and continues to reach a passionate audience worldwide. The Warren Miller Film Tour serves as the official kick-off to winter and tours the U.S. from October to December, annually. The Film Tour promotes excellence in entertainment and the snowsports industry by showcasing our annual feature film and providing an exciting and unique atmosphere and an incredible event experience for our attendees, sponsors, clients, and athletes.

Warren Miller Entertainment, part of the Active Interest Media Outdoor Group, is looking for Digital Marketing Specialist for the Warren Miller Entertainment Film Tour Department. The Digital Marketing Specialist will be involved with all digital aspects of the WME brand and event marketing needs and report to the Marketing Director.

Primary Responsibilities:

Digital support of the Warren Miller brand accross all digital channels and surrounding the annual Warren Miller film tour, including email marketing, website and social support, recapping, analytics, and more:

  • Lead WME email marketing campaign, including template design, building html templates, proofing emails, scheduling sends, list health & management
  • Design and deployment of WME weekly e-newsletter
  • End-of-tour recap of email marketing and analytics
  • Execution of sponsored email sends
  • Organization of and maintenance of sponsor lists with WME database partner, email deployment and reporting
  • Implement digital ad campaigns, promotions, track delivery and reporting of campaigns on warenmiller.com and Warren Miller social networks
  • Publish editorial and content for warrenmiller.com and wmecoupons.com, including the creation of all event pages on warrenmiller.com, coordinating and maintaining event information, ticketing, offers and ticket sales links
  • Execute sweepstakes, promotions and contests on warrenmiller.com
  • Identify bugs on websites and work with Marketing Director to find the best solution to address site issues
  • Publish editorial & video content on warrenmiller.com
  • Occasional design of web graphics including ads, social billboards, and any digital marketing materials
  • Work with Marketing Director to create social ad campaigns and promotions for Film Tour across various channels
  • Support department in material creation and promotions for the annual film tour such as PR materials, trailers, clips, collateral, sweeps, gear store, street team promotions, etc
  • Responsible for end-of-tour recaps of digital marketing including email, social and website analytics
  • Oversee WME’s customer feedback via coupon site forms and feedback email
  • Position may require attendance at WME events as needed for on-site support and coverage of film screenings and industry events

Requirements:

  • 2+ years digital marketing experience, bachelor’s degree in technology and digital media or relevant work experience preferred
  • Strong familiarity with html and email marketing software
  • Proficiency in google docs and other file sharing programs
  • Familiarity with Facebook advertising, Google AdWords and executing digital ad campaigns
  • Sharp strategic thinker
  • Ability to adapt to and stay organized in fast-paced environments
  • Strong attention to detail and time management skills
  • Exceptional communication skills
  • Ability to speak fluently to clients and customers
  • Passion for and experience in outdoor/snowsports industries appreciated
  • Design, copywriting and editing experience a plus

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual identity, national origin, protected veteran status, or disability status. Any offer of employment is contingent upon the results of a pre-employment reference check.

Please send resume and letter of interest to Jessica McGee at jmcgee@aimmedia.com, and indicate job title applying for in the subject line.