Digital Producer – Home Group, Boulder, CO

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Digital Producer

Active Interest Media: Home Group,

Cabin Life, Log Home Living, Timber Home Living

Reports to Lead Generation Marketing Director

Direction and training by Editorial Director and Lead Generation Marketing Director

The AIM Home Group is seeking a Digital Producer based in our Boulder, Colorado, office to take the lead on website, digital and social media functions across three internationally renowned brands in the log/timber/cabin home-building industry. Responsibilities will include:

  • Developing and executing strong digital media strategies that will increase traffic, engagement and lead acquisition across all brands
  • Writing original material (detailed captions, lead-generation content marketing pieces and video scripts) as well as reconfiguring existing content for digital reuse, headlines, etc. for web, social-media and promotional materials
  • Providing and posting original and curated web content for LogHome.com, CabinLife.com and TimberHomeLiving.com that inform and inspire readers/viewers
  • Planning and scheduling social media posts and ensuring that websites and social media work in concert together
  • Creating, editing and curating content for e-newsletters
  • Participating in content-strategy meetings with Editorial Director to identify connections between print and digital products
  • Assisting with specialty content pieces and projects

Employee must have:

  • Demonstrated knowledge of web technologies (experience with the Django platform is a plus), SEO tricks of the trade, social media platforms for business applications (Facebook, Twitter, Pinterest, Instagram, etc., including a solid understanding of how to interpret and respond to analytics) and current and future digital media trends
  • A high level of creativity, as well as strong writing/editing skills, specifically for digital media in a B2C environment
  • A keen eye for making connections and repurposing content in various ways to target different platforms (web, online newsletters, etc.)
  • Knowledge of and/or enthusiasm for architectural design and home building
  • Initiative; a strong work ethic; and the desire to meet and exceed objectives and take on more responsibility
  • Superb organizational and time-management skills
  • Comfort working in a fast-paced environment and the ability to juggle multiple tasks and deadlines simultaneously
  • Ability to work collaboratively with team members both in the office and remotely
  • Ability to work independently to meet expected deadlines
  • Bachelor’s degree and minimum 2 years of relevant experience or a combination of education and relevant experience
  • Live in the Boulder, Colorado, area or be willing to relocate

Send a cover letter, resume, salary requirements and any supporting materials to leadgen@aimmedia.com. No phone calls please.

Active Interest Media is an equal opportunity employer.