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Imagination Awards Honor the Work of Independent Magazine Media
Companies and Brands in Six Categories

Winners Announced at the 2016 IMAG Annual Conference in San Francisco on May 12

New York, NY (Thursday, April 14, 2016) – MPA – The Association of Magazine Media today announced the finalists in the inaugural Imagination Awards to honor the transformational work of independent magazine media (IMAG) companies and brands. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

“We are thrilled with the high caliber—and impressive volume—of nominations we received for the inaugural Imagination Awards,” said Linda Thomas Brooks, president and CEO, MPA –The Association of Magazine Media. “Reviewing the complete body of entries illustrates just how much creativity and originality is emerging from the magazine media industry, specifically in the work being done in the IMAG brands. MPA represents all types of magazine media—small to large—and this is an exciting opportunity to showcase the wide variety of imaginative projects coming from independent companies.”

Awards are being presented in six categories: Audience, Content, Digital, Events, Leadership, and Revenue, with up to six finalists in each category. The finalists were chosen by a group of 25 industry experts representing a variety of independent magazine media companies and areas of expertise. For a list of the judges visit

The finalists exemplify projects, innovations, and initiatives that have made a meaningful and/or measurable impact on an independent magazine media brand. They are as follows:

Curves Ahead – Backpacker
TIM Debate – CVE – The Islamic Monthly
The Host – Mpls. St. Paul Magazine
TEN: Roadkill – Roadkill
Members Edition – Woodsmith, Cuisine at home, and Garden Gate

National Park Service Centennial – Backpacker
Your Rooms We Love – Special Issue – Dwell
Special Issue: The Floss 500 – mental_floss
Special Spring Issue: Garden for Wildlife – National Wildlife Magazine
Take 5 Videos – Opera News
The Factory – Surfing Magazine

Behind the Science of The Martian – Astronomy
Content Meets Commerce – Domino Magazine
Forbes Under 30 App – Forbes Media
PORTER Shoppability: Enabling Real-Time Purchases Through Content – PORTER Magazine
SKI Magazine’s “The Snow Report with Halley O’Brien” video series – SKI Magazine

Dirt Magazine’s Kitchen Garden Tour – Dirt Magazine
Dwell and the Monogram Home – Dwell
Partnering to Bring a Whole Genome Sequencing to the General Public – Genome Magazine
Ten: Roadkill – Roadkill
Gingerbread Boulevard – Taste of Home
Taste of Home Cooking School – Taste of Home


Catapult Creative Labs – Active Interest Media
Employee Surveys – AFAR Media
Innovation and Unification of Content, Commerce and Community – Domino Magazine – Scientific American
TEN: Executive Leadership Team – TEN: The Enthusiast Network

“Bring Bertram Back” Brand Relaunch – Active Interest Media
AFAR Journeys – AFAR
Netflix House of Cards “The Ascent” – Atlantic Re:think
TEN: Motor Trend on Demand – Motor Trend
Stage & Studio: The Acoustic Musician’s Guide to Creating, Performing and Recording – Stringletter

Winners will be announced live at the 2016 Imagination Awards dinner and ceremony on Thursday, May 12 at the IMAG Annual Conference in San Francisco. For tickets and more information visit:

About the IMAG Community
Within the world of magazine media brands, MPA – The Association of Magazine Media has carved out a community of independent publishers to facilitate peer-to-peer convening, sharing and learning. Fueled by the passionate interest of enthusiast audiences, IMAG brands produce world-class content that captures the attention and loyalty of consumers. These brands continue to build, expand and monetize audiences and assets across platforms and formats.

About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game‐changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents 200 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.


Susan Russ

Elizabeth Tighe