Who We Are
One of the world’s largest enthusiast media companies, Active Interest Media (AIM) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM powers the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Efrem Zimbalist III – Chairman
Efrem Zimbalist III founded Active Interest Media (AIM) in 2003 to serve niche enthusiast markets. Prior to joining Times Mirror, Mr. Zimbalist served as chairman and chief executive officer of Correia Art Glass, Inc., a family-owned business. He also spent five years with the management consulting firm of McKinsey and Co., in Los Angeles. He serves on the board of the Association of Magazine Media.
Andrew W. Clurman – President & CEO
Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.
Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.
He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.
Brian Sellstrom – Executive Vice President and Chief Financial Officer
Brian Sellstrom joined Active Interest Media as Senior Vice President & Chief Financial Officer in August, 2005, bringing with him 35 years of experience in the publishing industry. Sellstrom is directly responsible for the company’s financial/accounting, treasury, banking/finance, human resources, and information technology functions. In addition, Sellstrom is also responsible for the coordination of the Company’s Strategic Planning and Budgeting processes. Prior to joining Active Interest Media, Sellstrom was CEO of DC Shoes, a $170 million skateboard shoe company. He guided the sale of the company to Quiksilver. Sellstrom has also served in several management capacities for the Times Mirror Company; as CEO of AchieveGlobal, a $200 million global training company, and as CEO of The Skiing Company and TransWorld Media, the leading media companies in the winter sports and action sports industries. Sellstrom joined the company when he and his partners sold TransWorld Media to Times Mirror Company.
Patricia B. Fox – Executive Vice President of Operations
With more than 30 years of publishing experience, Patricia Fox is responsible for circulation marketing and audience development, magazine production, research, public relations, and foreign rights licensing for Active Interest Media. Prior to joining AIM, Fox was Vice President of Operations for Sabot Publications, joining AIM at the time of Sabot’s acquisition. Ms. Fox is the former President and CEO of Caribbean Travel and Life, Inc. As a founder of the company, she led Caribbean Travel and Life to a position as an acknowledged leader in its special-market niche. Ms. Fox also launched Latitudes South, the award-winning in-flight magazine for American Eagle airlines, an affiliate of American Airlines, and TradeWind, the in-flight magazine for the Dutch Antillean airline ALM, which was affiliated with KLM. Prior to joining Sabot in 1999, Ms. Fox was a Senior Consultant with Ladd Associates, a consulting firm specializing in circulation planning and direct marketing. Fox has an MBA from George Washington University, an MA from Georgetown, and a BA from Manhattanville College.
Jonathan Dorn – Senior Vice President
As AIM’s lead on digital, multimedia, and marketing services, Jon works with teams across the company’s 50 brands and 85+ websites. He’s previously served as AIM’s editorial director, head of product development, and general manager of its Outdoor Group. Prior to that, as the longtime editor-in-chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Jon lives and plays in Boulder, Colorado, with his wife, two daughters, and Bronx, a 100-pound Bernese mountain dog. He serves on the board of the American Society of Magazine Editors and volunteers with Big City Mountaineers, a nonprofit that provides wilderness mentoring to at-risk teens.