Who We Are
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America’s most important events and education for fitness professional through our IDEA Fit division. Our brands include Yoga Journal, Backpacker, SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Andrew W. Clurman – President & CEO
Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.
Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.
He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.
Michael Henry – Chief Financial Officer
- Financial executive with over twenty years of media and publishing experience.
- Experienced in developing new revenue streams while maximizing existing business
- Strong focus on digital revenue and associated expenses
- Certified process improvement coach focused on work flow and efficiencies
- Michael lives in Highlands Ranch with his wife Debbie and two daughters, Parker and Carter
Jonathan Dorn – Chief Innovation Officer
As AIM’s lead on digital, video, marketing services, and online education, Jon works with teams across the company’s 50 brands and 85+ websites. He also serves as General Manager of the Outdoor Group, which includes awesome brands such as Backpacker, SKI, Warren Miller Entertainment, Climbing, SNEWS, and National Park Trips. He’s previously served as AIM’s editorial director, head of product development, and digital SVP. Prior to that, as the longtime editor-in-chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Jon lives and plays in Boulder, Colorado, with his wife, two daughters, and Bronx, a 100-pound Bernese mountain dog. He serves on the board of the American Society of Magazine Editors and volunteers with Big City Mountaineers, a nonprofit that provides wilderness mentoring to at-risk teens.
Patricia B. Fox – Executive Vice President of Operations
With more than 30 years of publishing experience, Patricia Fox is responsible for circulation marketing and audience development, magazine production, research, public relations, and foreign rights licensing for Active Interest Media. Prior to joining AIM, Fox was Vice President of Operations for Sabot Publications, joining AIM at the time of Sabot’s acquisition. Ms. Fox is the former President and CEO of Caribbean Travel and Life, Inc. As a founder of the company, she led Caribbean Travel and Life to a position as an acknowledged leader in its special-market niche. Ms. Fox also launched Latitudes South, the award-winning in-flight magazine for American Eagle airlines, an affiliate of American Airlines, and TradeWind, the in-flight magazine for the Dutch Antillean airline ALM, which was affiliated with KLM. Prior to joining Sabot in 1999, Ms. Fox was a Senior Consultant with Ladd Associates, a consulting firm specializing in circulation planning and direct marketing. Fox has an MBA from George Washington University, an MA from Georgetown, and a BA from Manhattanville College.