Our brands make news

Active Interest Media  Acquired by B&W Communications LLC
B&W is a newly formed company launched by Andrew Clurman, the longtime CEO/President and co-founder of AIM.

Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing
Series A funding allows Pocket Outdoor Media to expand its active lifestyle business to over 20 new media businesses including Yoga Journal, SKI, Climbing, BACKPACKER and Warren Miller Entertainment

Yoga Journal Brings in New Editorial Leadership
Active Interest Media is pleased to announce an exciting new addition to the Yoga Journal team. Tracy Middleton will step into the role of Brand Director, leading the team to create more robust consumer- and yoga-focused content across all channels—print, digital, social media, events, and online education.

The Association of Magazine Media and The Poynter Institute Announce the Magazine Media Executive Development Program
Eighteen Industry Leaders to Participate in Inaugural Leadership Training

Catapult Creative Labs Wins Two Folio Eddie Awards
Catapult Creative Labs, the full-service creative marketing agency division of Active Interest Media, took home two trophies at the 2019 Folio Eddie & Ozzies Awards Gala.

BACKPACKER Lands Talent, Launches New Ventures
Active Interest Media announces additions that will strengthen one of its preeminent brands and accelerate the company’s drive to establish more robust consumer-direct and custom-content businesses.

Active Interest Media Names Pete Sheinbaum Senior Vice President of Digital Media
Sheinbaum joins AIM’s leadership team to support North America’s leading participant media company and its continued success in launching digital products.

Active Interest Media Launches NatuRx Cannabis Media Platform
North America’s leading participant media company today announced the launch of NatuRx, a multimedia platform whose mission is to educate health-conscious consumers about cannabis.

Catapult Outdoor Accelerator Announces First Class of Startups
Colorado’s newest business accelerator today announced the selection of four innovative young companies to participate in its first 12-week business development program.

Active Interest Media Announces Promotions and New Division Structure
North America’s leading participant media company today announced organizational changes that CEO Andy Clurman called “the next step in accelerating our already-successful evolution of the publishing model.”

Climbing welcomes back Kevin Riley as Associate Publisher
Climbing Magazine, the longest-running title in the Climbing space (established 1970), is pleased to announce the hiring of Kevin Riley as Associate Publisher.

SKI and National Park Trips Media Part of TripAdvisor’s New Launch
Boulder, Colo: SKI and National Park Trips Media are two of more than 500 social media influencers, well-known consumer brands and travel companies that have partnered with TripAdvisor, the world’s largest travel site, for its Nov. 13 new site and mobile experience launch

National Park Journal Wins Three First-Place Magazine Awards
On Oct. 9, 2018, National Park Journal received the highest honor in the publishing industry three times by winning three first-place awards and one honorable mention award at the prestigious Eddie and Ozzie Awards Ceremony held at the Hilton Midtown in New York City.

Active Interest Media Acquires Fly Fishing Film Tour
(October 4, 2018)
 – The Fly Fishing Film Tour is the original and largest annual showcase of fly fishing films, reaching more than 85,000 attendees through more than 160 live events across six countries.

Boulder, CO (February 27, 2018)
– Active Interest Media (AIM, aimmedia.com) today announced a set of promotions and hires that bring innovative, industry-respected talent to its Outdoor, Healthy Living, and Human Resources teams.

Catapult Creative Labs Nominated for Folio: Eddie Award 
Boulder, CO (October 4, 2017) – Catapult Creative Labs (catapultcreativelabs.com), Active Interest Media’s marketing services division, has been named a finalist for the 2017 Folio: Eddie Awards in the Custom Full Issue magazine category for its “Exit 205” project.

Active Interest Media Partners with Magazine Publishers of America Campaign: Magazine Media. Better. Believe It.
12 Magazine Media Brands from Active Interest Media Run Print and Digital Ads in Fall Issues and Continue through March 2018

Active Interest Media and Summit Sports Sign Joint Venture to Launch IDEA Health & Fitness Association China
Boulder, Colo. (September 7, 2017)Active Interest Media (AIM, aimmedia.com) announced today that it has signed a Joint Venture agreement with China-based Summit Sports to launch IDEA Health & Fitness China. IDEA Health & Fitness China will hold its first major health and fitness convention in 2018.

Active Interest Media Acquires United States Team Roping Championships and TRIAD Classification Agency
Boulder, Colo. (July 12, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the United States Team Roping Championships (USTRC). Based in Stephenville, Texas, USTRC is the world’s leading team roping member organization with over 30,000 members worldwide and one of the largest single discipline equine groups in the nation. The terms of the transaction were not disclosed.

Season Two of Active Interest Media’s Anglers Journal Television Premiers July 1 on The Discovery Channel’s Destination America Network
Boulder, Colo. (June 30, 2017)
—Season Two of Active Interest Media’s (AIM, aimmedia.com) television fishing show, Anglers Journal Television, premiers July 1st.

SNEWS Debuts New Website Featuring Market-Leading Content, Video, and Insider News
Boulder, CO (May 24, 2017) — SNEWS (snewsnet.com), the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike.

Catapult Creative Labs Celebrates First Anniversary with Two-Dozen New Clients and Outstanding Creative Portfolio
Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients

Active Interest Media Promotes Jonathan Dorn to Chief Innovation Officer
Boulder, CO (April 17, 2017) – Active Interest Media (AIM, aimmedia.com) today announced that Jonathan Dorn has been promoted to Chief Innovation Officer. He was formerly Senior Vice President, Digital and Creative Services.

Active Interest Media Launches International Edition of Yoga Journal in Spain
Boulder, CO (March 9, 2017)
— Active Interest Media (AIM, aimmedia.com) today announced the continued international expansion of Yoga Journal (yogajournal.com) into Spain. With this recent addition, Yoga Journal now has 12 international editions spanning 28 countries.

Active Interest Media Names Matt Samet New Editor of Climbing
Boulder, CO (March 6, 2017) – Active Interest Media announced the hiring of Matt Samet as editor of Climbing, one of the marquis brands in AIM’s Outdoor Group along with Backpacker and SKI.

Skip Zimbalist Retires as CEO of Show Management – Appointed Non-Executive Chairman of Board of Directors of Parent Active Interest Media
Retirement Coincides with the Sale of Show Management to Informa PLC. 
Boulder, CO (March 2, 2017) — Active Interest Media (AIM, aimmedia.com) announced today that company founder Efrem “Skip” Zimbalist III is retiring as CEO of Show Management, though he will continue as non-executive Chairman of the Board of Active Interest Media. His retirement coincides with the recently announced sale of Show Management to Informa PLC.

Active Interest Media’s Show Management/YPI Acquired by Informa
Boulder, CO (March 2, 2017) – Active Interest Media (AIM) announced today the sale of Show Management/YPI to Informa (LSE: INF.L), (“Informa”), the London-based global business intelligence, academic publishing, knowledge and events company.

Active Interest Media Hires Alex A. Aufmann to Senior Marketing Director for Backpacker and Climbing
Boulder, CO (February 15, 2017) – Active Interest Media (aimmedia.com) announces the hiring of Alex Aufmann as Senior Marketing Director for BACKPACKER and Climbing Magazines, two marquis brands in AIM’s Outdoor Group.

Catapult Creative Labs Hires Kelly Blake as Vice President of Client Services and Strategy; Meredith Powlison Joins Team as Project Manager
Boulder, CO (February 2, 2017)Catapult Creative Labs (catapultcreativelabs.com) announced that Kelly Blake has joined as Vice President of Client Services and Strategy. In addition Meredith Powlison has joined as Project Manager. Catapult Creative Labs, Active Interest Media’s (aimmedia.com) marketing and creative  services division, offers a full range of client services including custom content, ad creative, social strategy, video and TV production, lead generation, brand strategy, event activation, research, data services, and more.

Active Interest Media Hires Michael Henry as Chief Financial Officer
Boulder, CO (January 9, 2017) – Active Interest Media announced today that Michael Henry has joined the company as Chief Financial Officer.Henry has 20 years of experience in media finance. Prior to joining AIM, Henry served as SVP of Finance and CFO at the Denver Post for over four years, during which time he doubled the company’s EBITDA, reduced operating expenses substantially, and improved company cash flow through subleasing activities.  He has years of experience working with private equity, and along with his strong finance skills, he has a proven track record in strategic planning and executing strategies that meet the demands of today’s challenging media world.

Active Interest Media Promotes Andy Hawk to Managing Director of Mountain Group
Boulder CO (January 9, 2017) –
 Active Interest Media announced the promotion of Andy Hawk to Managing Director of AIM’s Mountain Group. Expanding on his role as Managing Director for Warren Miller Entertainment, Hawk will now oversee AIM’s full portfolio of Mountain Group properties, including SKI magazine, Warren Miller Entertainment and Custom Production and the SIA Snow Show Daily.

Active Interest Media Promotes Eric Henderson to National Sales Director of its Outdoor Trade Division
Boulder, CO (January 4, 2017) – Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced the promotion of Eric Henderson to National Sales Director of its Outdoor Trade Group, which includes SNEWS (www.snewsnet.com), the leading B2B media brand for the outdoor industry, and Outdoor Retailer Daily, the official publication of the industry’s biannual trade show. Henderson had been serving as the group’s New Business Development Director and will continue to oversee Yonder, a social app for outdoor adventurers that AIM has been growing rapidly since acquiring it in June 2016.

Active Interest Media Acquires IDEA Health & Fitness Association
Boulder, CO (October 24, 2016) — Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced it has acquired IDEA Health & Fitness Association (www.ideafit.com), the world’s leading organization of fitness and wellness professionals.

Active Interest Media Promotes Sharon Houghton to Group Publisher for BACKPACKER and Climbing
Boulder, CO (September 27, 2016) – Active Interest Media (aimmedia.com) today announced the promotion of Sharon Houghton to Group Publisher for BACKPACKER and Climbing, two marquis brands in AIM’s Outdoor Group.

Active Interest Media Wins Four Folio:100
Boulder, CO (September 22, 2016) – Active Interest Media (AIM, aimmedia.com) today announced that Folio: 100 has honored four of its senior staff.

Active Interest Media to Launch China Edition of Equus
Boulder, CO (September 8, 2016)
– Active Interest Media (AIM, aimmedia.com) today announced that EQUUS (equusmagazine.com), the country’s leading resource for horse owners, is scheduled to launch in China in January.

Clean Eating Debuts Redesign in September Issue
Boulder, CO (August 15, 2016) – Clean Eating (www.cleaneating.com), today announced it will begin debuting its cover-to-cover redesign starting with its September issue.

Active Interest Media Launches “Anglers Journal Television” New Sport-Fishing Television Show based on Anglers Journal Magazine
Boulder, CO (June 27, 2016)—Active Interest Media’s (AIM, aimmedia.com) new television fishing show, “Anglers Journal Television,” (AJTV, www.anglersjournal.com/ajtv) will premier on Sunday, July 3 at 9:30 am EST.

Active Interest Media’s Equine Network Wins Big at 2016 AHP Equine Media Awards.
The 2016 American Horse Publications Equine Media Awards―which celebrate excellence in equine publishing, both in print and online―were presented at its annual gala dinner on June 18 in Orlando, Florida.

Not All Who Wander Are Lost
Active Interest Media (AIM) has acquired the social media platform Yonder. Launched in 2013, Yonder has quickly become the leading outdoor recreation social app and platform for outdoor enthusiasts. This free mobile iOS and Android app allows you to discover and share your outdoor experiences, adventures and activities with friends and fellow Yonderers.

Globe Pequot and Active Interest Media Announce Publishing Partnership
Independent book publisher Globe Pequot (globepequot.com) and Active Interest Media are pleased to announce a new multi-year publishing partnership uniting Globe Pequot’s expertise in creating authoritative and beautifully packaged books with AIM’s impressive connection to an audience of dedicated enthusiast readers.

Imagination Award Winners Revealed at IMAG Conference
The winners of the inaugural Imagination Awards, recognizing the best work produced by independent magazine media brands, were revealed by the Association of Magazine Media (MPA) in San Francisco on May 12 as part of the IMAG 2016 proceedings. Active Interest Media took home a pair of awards: in the Content category for Backpacker’s National Park Service Centennial, and in the Leadership category for its content marketing unit, recently branded as Catapult Creative Labs.

Active Interest Media Hires Collin Stewart as Director of Marketing for the Healthy Living Group
Active Interest Media (AIM) today announced that Collin Stewart has been named Director of Consumer Marketing for AIM’s Healthy Living Group (HLG). In this new position, Stewart will drive the strategic direction of and marketing for AIM Healthy University (AHU), and support marketing for all consumer offerings. The Healthy Living Group contains some of AIM’s premier brands, including Yoga Journal, Vegetarian Times, Oxygen, Clean Eating, and more.

The Association of Magazine Media Announces the Imagination Awards Finalists
The Association of Magazine Media today announced the finalists in the inaugural Imagination Awards to honor the transformational work of independent magazine media (IMAG) companies and brands, including several AIM divisions. The Imagination Awards recognize projects and teams that capture the essence of a brand and demonstrate innovative thinking and imaginative tactics, well-defined business objectives, and successful execution and results.

Active Interest Media Launches New Sport-Fishing Television Show in Association with Anglers Journal Magazine
Active Interest Media has announced the creation of an all-new television fishing show to complement its successful launch of Anglers Journal magazine. The new show, titled “Anglers Journal Television,” (AJTV), will be produced in conjunction with Warren Miller Entertainment (skinet.com/warrenmiller/) and AIM Studios of Boulder (aimstudios.tv), Colorado, both subsidiaries of AIM. Anglers Journal Television will air on the Discovery Channel’s Destination America network, which has a nationwide audience of approximately 65 million households.

Gaia and Yoga Journal Name Ambassadors for the Live Be Yoga Summer Tour – #LiveBeYoga
Gaia (gaia.com) and Yoga Journal (yogajournal.com) have named Taylor O’Sullivan and Tarah Stuht as the ambassadors for this summer’s national Live Be Yoga Tour.

PubExec.com: The Next Wave of Native: Content, Audience Data & Lead Gen Rolled Into One
Jonathan Dorn, SVP of digital and creative services, explains how Active Interest Media is packaging its lead generation and custom content expertise into its newly-launched content lab.

TalkingNewMedia.com: Active Interest Media launches its own in-house marketing services agency, Catapult Creative Labs
Active Interest Media today announced the launch of Catapult Creative Labs, an in-house marketing services agency. Based in Boulder, Colorado, Catapult offers clients a full range of services including custom content, ad creative, social strategy, video and TV production, lead generation, event activation, research, data services, and more.

FolioMag.com: Active Interest Media Launches In-House Content Marketing Unit
The El Segundo, CA-based enthusiast publisher announced Thursday the launch of its own in-house content marketing unit, Catapult Creative Labs. With plans to provide cients with custom content, video, lead-gen, data services, and more, AIM says Catapult—which will operate out of Boulder, CO—debuts with several clients already signed from the markets in which its audiences live. The company publishes over fifty titles—from Angler’s Journal and Backpacker to Vegetarian Times and Yoga Journal—broken down across six main markets.

Active Interest Media Launches Catapult Creative Labs
Company’s Newest Division Offers Clients 360-Degree Marketing and Creative Services