IDEA Health & Fitness Association Announces a Formal License Agreement with All Fitness International Convention to Unveil the 2020 IDEA® Korea

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January 8, 2020 – San Diego, CA –IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, and part of the Fitness Group for Active Interest Media, is pleased to announce a formal license agreement with the Korea Beautiness & Arts Agency (KBAA) to hold its first convention, the 2020 IDEA Korea.

Together, IDEA and the KBAA will encourage Korean fitness and wellness professionals to join IDEA and IDEA® China in the shared mission to Inspire the World to Fitness®. “The Korea Beautiness & Arts Agency is leading the trend in the fitness industry by holding the All Fitness International Convention (AFIC) three times a year; in August 2020 it will hold its inaugural 2020 IDEA Korea Convention in Ilsan, Korea,” said Eun- Young Jeon, president of IDEA Korea. “It will be the first big international fitness event to be held in Korea and will make the utmost efforts to encourage Korean professions to advance their continuing education at the international stage.”

“It is our goal to contribute to the people’s health and wellness journey by spreading our mission,” said vice president and general manager for IDEA, Amy Boone Thompson. “In 2020, the IDEA World Convention, along with IDEA Korea and IDEA China, will continue to feature the best in education, experiences and inspiration to help fitness and wellness professionals around the globe.”

The IDEA Korea Convention expects 250 of its 350 presenters and exhibitors to attend from other countries. With 9,500 global attendees added to the mix, this will be a truly international event.

About IDEA Health & Fitness Association
IDEA Health & Fitness Association is the world’s leading organization of fitness and wellness professionals and has been for more than 35 years. We deliver world-class content and continuing education to fitness professionals, business owners and allied health professionals via our seven publications, including the award-winning IDEA Fitness Journal; our fitness, business and nutrition conferences; and hundreds of streaming videos and DVD courses available on our website Additionally, with IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 fitness professionals to more than 16 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.

About Korea Beautiness & Arts Agency
The Korea Beautiness and Arts Agency was established under the vision of creating happy and healthy welfare society. It contributes to the industry by nurturing Korean fitness professionals and providing quality programs and contents.

The KBAA hosts more than 3 conventions and conferences a year, providing programs for 3 international and 13 private qualifications.

The KBAA will make the utmost efforts to globalize the Korean fitness industry and Korean presenters with 2020 IDEA Korea.

**BEAUTINESS is a word that combines BEAUTY and FITNESS. It is a new fitness word that means “fitness that will make my body beautiful.”