Marketing Services

AIM’s Marketing Services team pools the collective experience of our marketing, editorial, research, design, and event teams to provide best practices for campaign development. We’ll also engage AIM’s audience – millions of highly-engaged enthusiasts who trust our brands for home, hobby and product advice.

For years, AIM has been connecting companies in the home building, restoration, and marine industries with prospects. We work with you to design strategic campaigns that harness AIM’s data-mining tools to spot new customers, then utilize content, special offers and more to pull them into your orbit. We can support you with sophisticated prospecting and nurturing campaigns that employ our magazines, websites, and events – plus custom content, marketing automation, and web tracking.

Creative, credible, and connected – our team leverages a suite of services including research, content creation, digital marketing and creative services to ensure success for your brand.

We know your audience and speak its language. Our brands are recognized as independent authorities delivering trustworthy how-to advice, product reviews, tips and techniques. Together, we can create dynamic content that will inspire your customers to action.

We’ll help your brand build better connections through:

• Magazines, catalogs and other print products
• Digital downloads and e-books
• Web content (blogs, web pages, social media)
• Email campaigns and newsletters

No engagement tool is more powerful than video. Our team will work with you to film on location or in our studios in Des Moines, Iowa. Whether you want a la carte services or a total solution, we can help you inspire and educate customer conversations with video content.

Do you have a list of projects, new products or homes that need to be photographed by an experienced professional? Our photography packages offer both comprehensive photo rights and affordable prices that will allow you to update your photo galleries and let your company shine.

Branding is more than just a logo or slogan, more than just a product, color scheme or clever jingle. Whether we’re designing a print ad, creating marketing materials or helping to launch a new product line, we will deliver a true-to-brand sentiment.

We fine-tune our audience for your specific needs, nurture the leads and deliver them to you with detailed reporting. Your program may include a library of topic-specific sponsored articles and/or webinars covering all aspects of your select industry.

You can tap our institutional knowledge—and generate your own findings—by working with AIM to increase your market and customer intelligence. We offer a range of options, through a constellation of focus groups, brand audits and market testing.