Coventry Log Homes partnered with AIM Marketing Services to cultivate a lead generation program that transforms the log home company’s years of expertise and robust portfolio into exclusive digital content that ultimately connects them to potential new clients.
A leader in the log home industry for more than 50 years, Coventry Log Homes boasts a rich portfolio of projects all over the world as well as a team of experts with experience to share. They came to AIM Marketing Services to tap into our engaged, enthusiast audiences via custom-made content that resonates in order to reach new leads.
AIM Marketing Services is part of a publishing company with a long history of creating content that serves niche audiences, particularly in the log home building field. Through a lead-generation program created and executed by AIM Marketing Services, in which readers access exclusive content in exchange for their email address, Coventry is able to connect with new, interested users. This content takes the form of both PDF downloads as well as live and on-demand webinars that allow Coventry to connect more intimately with prospective clients while showcasing their depth of expertise. The marketing around the content programs includes strategic social media and newsletter campaigns.
Taking the form of seven unique written pieces and eight webinars, the content created for Coventry has garnered the interest of thousands of new leads and continues to drive brand awareness while showcasing the company’s capabilities.
“The 2023 version of the Ludowici Idea Book is visually inspiring, reinforces our brand, and is foundational in our marketing, sales, and educational efforts. First impressions and feedback from the market are more than positive, with many hard copy requests and we are looking forward to results to follow.”
“Working with the AIM team, our goal was to bring a 464-page hardcover book to life, and boy did they deliver! Their team worked with us to develop a strategy that fit our needs and put together a targeted plan complete with timeline, goals, and kept us on track to meet our mark. Their project management and communication was professional and timely every step of the way. We couldn’t have taken on this massive project without them. Would 100% return again with additional projects for their printing and project management expertise.”