News

Active Interest Media Acquired by B&W Communications LLC

Boulder, CO – February 16, 2021: B&W Communications (“B&W”) today announced the acquisition of Active Interest Media (“AIM” or the “Company”), a leading creator of content, events, and multimedia experiences for consumers and businesses in the boating, shelter, hobby, and home arts categories. B&W is a newly formed company launched by Andrew Clurman, the longtime…

read more

Pocket Outdoor Media Acquires Three Divisions from Active Interest Media and Completes Its Series A Financing

Series A funding allows Pocket Outdoor Media to expand its active lifestyle business to over 20 new media businesses including Yoga Journal, SKI, Climbing, BACKPACKER and Warren Miller Entertainment Boulder, Colorado, USA — June 30, 2020 — Pocket Outdoor Media (POM), the leading endurance sports media platform, today announced the acquisition of the Healthy Living, Fitness, and…

read more

Yoga Journal Brings in New Editorial Leadership

Boulder, CO. (March 12, 2020) Active Interest Media is pleased to announce an exciting new addition to the Yoga Journal team. Effective immediately, Tracy Middleton will step into the role of Brand Director, leading the team to create more robust consumer- and yoga-focused content across all channels—print, digital, social media, events, and online education. Middleton comes…

read more

IDEA Health & Fitness Association Announces a Formal License Agreement with All Fitness International Convention to Unveil the 2020 IDEA® Korea

January 8, 2020 – San Diego, CA –IDEA Health & Fitness Association, the world’s leading organization of fitness and wellness professionals, and part of the Fitness Group for Active Interest Media, is pleased to announce a formal license agreement with the Korea Beautiness & Arts Agency (KBAA) to hold its first convention, the 2020 IDEA…

read more

MPA – THE ASSOCIATION OF MAGAZINE MEDIA AND THE POYNTER INSTITUTE ANNOUNCE THE MAGAZINE MEDIA EXECUTIVE DEVELOPMENT PROGRAM

Eighteen Industry Leaders to Participate in Inaugural Leadership Training Curriculum in Collaboration with the Google News Initiative New York, NY (December 2, 2019) – MPA – The Association of Magazine Media and The Poynter Institute today announced the Magazine Media Executive Development Program, supported by the Google News Initiative. The two-day leadership program will take…

read more

Catapult Creative Labs Wins Two Folio Eddie Awards

The awards recognize Catapult for its uncompromising custom storytelling.  BOULDER, Colo. (October 31, 2019) — Catapult Creative Labs, the full-service creative marketing agency division of Active Interest Media, took home two trophies at the 2019 Folio Eddie & Ozzies Awards Gala. Catapult Creative Services Director Christina Erb LoVullo’s feature, “Chasing Mountains” in Exit 205, the…

read more

BACKPACKER Lands Talent, Launches New Ventures

Boulder, CO: Active Interest Media today announced additions that will strengthen one of its preeminent brands and accelerate the company’s drive to establish more robust consumer-direct and custom-content businesses. Effective November 1, Shannon Davis will join Backpacker as editorial director; simultaneously, longtime editor-in-chief Dennis Lewon will assume the new role of Director of Content across…

read more

Active Interest Media Names Pete Sheinbaum Senior Vice President of Digital Media

Boulder, Colo. (September 18, 2019) — Active Interest Media today announced Pete Sheinbaum joined the company as its senior vice president of digital. In his new role for North America’s leading participant media company, Sheinbaum will lead the significant growth in AIM’s digital audience, products, and membership. Sheinbaum’s new role is to provide direction and…

read more

Active Interest Media Launches NatuRx Cannabis Media Platform

September 10, 2019  | Boulder, CO: North America’s leading participant media company today announced the launch of NatuRx, a multimedia platform whose mission is to educate health-conscious consumers about cannabis. “As the publisher of wellness magazines such as Yoga Journal, Clean Eating, and Better Nutrition, we’ve been inundated with questions from our readers about the…

read more

Catapult Outdoor Accelerator Announces First Class of Startups

  Denver, CO: Colorado’s newest business accelerator today announced the selection of four innovative young companies to participate in its first 12-week business development program. Created in 2018, Catapult Outdoor Accelerator is a unique collaboration of industry-leading brands in the outdoor adventure market, including the Outdoor Industry Association (OIA), Moosejaw Mountaineering, Active Interest Media (AIM),…

read more