Des Moines, Iowa — 8/11/26 — Active Interest Media (AIM) and its Woodshop News magazine—the leading information platform serving specialist markets—is thrilled to announce its strategic collaboration with IWF Atlanta 2026. This joint initiative is set to elevate the experience for attendees, exhibitors, and the broader industrial woodworking industry through dynamic content and innovative media solutions.
In a far-reaching commitment defining the scope and scale of their collaboration, AIM and IWF Atlanta will provide the Official Breaking News Center strategically housed in Building C booth 1620. This hub will serve as a source for video capture of relevant info from the event. Key features will include:
- Challengers Award Winners Video Interviews: AIM's acclaimed editorial team will conduct exclusive video interviews with winners of the prestigious Challengers Award, bringing in-depth insights and commentary directly from the industry's frontrunners.
- Social Media Tagging & Distribution: AIM will leverage its robust social media channels to distribute these interview videos post-event, amplifying their reach and engagement across the woodworking community worldwide.
- Comprehensive News Coverage: Throughout IWF Atlanta 2026, both AIM editors and IWF staff will ensure comprehensive coverage of significant, newsworthy content, providing timely and impactful information to woodworking audiences and industry stakeholders.
To further enhance connectivity and content engagement, AIM's Woodshop News Magazine now distributes a co-branded enewsletter series, called POWER PLAY: IWF Weekly Preview. This initiative targets both IWF Atlanta attendees and Woodshop News' extensive network of email opt-in subscribers, ensuring seamless information flow in anticipation of the event in August 2026.
"We are excited to partner with IWF Atlanta 2026, bringing our editorial expertise and media platforms to one of the industry's premier events," said Alex Robertson, Publisher of woodworking brands at Active Interest Media. "Our collaboration will not only highlight the groundbreaking innovations showcased at the event but also strengthen industry connections through our comprehensive content distribution."
In their consideration of the AIM Media initiative, IWF executives noted that ‘this collaboration with Active Interest Media underscores our commitment to delivering unparalleled value and engagement to our exhibitors and attendees. The integration of AIM’s media capabilities will significantly enhance the storytelling of groundbreaking developments to our global audience.
Renowned for its influence in the woodworking sector, IWF and its 2026 show will be an unmissable event where innovation meets opportunity. AIM and IWF Atlanta are proud to offer this elevated platform, ensuring participants can engage with the event on multiple levels.
For more information on how to participate or subscribe to event updates, please visit iwfatlanta.com and WoodshopNews.com
About Active Interest Media: Active Interest Media, one of the world's leading enthusiast media companies, produces powerful and engaging editorial ranging from print media and digital properties to events and social media. In the woodworking industry, AIM is known for its authoritative content that informs and inspires.
About IWF Atlanta: The International Woodworking Fair (IWF) is a premier trade show in the woodworking industry, showcasing the latest innovations, technologies, and services across the sector. As a global platform, it provides an unparalleled opportunity for industry players to network, learn, and advance the field of woodworking.
Contact: Taylor D'Argonne
Director of Client Marketing & Paid Channels
tdargonne@aimmedia.com
916-770-7139