When Pilkington launched Spacia™, a uniquely thin insulating glass perfect for historic homes, the glass manufacturer needed to connect with the right audience via channels and content that only AIM Marketing Services, with its deep relationship to the restoration and preservation industry, could provide.
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Pilkington North America History and Innovation
Pilkington Spacia: Innovation for Historic Restoration
Pilkington approached AIM Marketing Services with interest in accessing our audience of professionals – contractors, building owners, facility managers, developers, architects, custom builders, interior designers, and tradesmen – who buy and specify billions of dollars of building materials for the renovation and restoration of historic buildings and historically inspired new construction. We have first-hand access to the audiences of Traditional Building and Period Homes magazines, a prime market for such a preservation-minded project.
AIM Marketing Services elevated Pilkington’s product launch beyond promotion and provided education for and meaningful communication with prospective customers via three videos and two written articles, all produced by AIM Marketing Services and promoted via strategically targeted email campaigns, website integration, and social media posts.
The campaign garnered immediate results, ushering in a meteoric rise of requests and conversions related to Spacia™. In less than two months, roughly half of the inquiries to Pilkington’s email and hotline were regarding Spacia™. Pilkington has since contracted AIM Marketing Services for another video campaign.
“A client watched the first video on the Period Homes site and changed a job as a result. They had planned slim line IGUs and ended up going with Pilkington Spacia™ after seeing the video. As such, we pretty much paid for the video within three months of shooting. We love the AIM team and are very interested in how we can use the same approach with more of our products.”
Learn how the iconic “Bird Cage” staircase at the Milwaukee War Memorial has been fully restored using Pilkington Spacia™ Vacuum Insulated Glazing.