Who We Are

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America’s most important events and education for fitness professional through our IDEA Fit division. Our brands include Yoga Journal, Backpacker, SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Andrew W. Clurman – President & CEO

Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.

Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.

He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.

Michael Henry –  CFO/COO

Michael joined AIM in January 2017 as Senior Vice President, Treasurer, and Chief Financial Officer overseeing Finance, Accounting, and Information Technology. Prior to joining AIM, Henry was the SVP and CFO for the Denver Post. He has over twenty-five years of finance and accounting experience coupled with process improvement and transforming traditional media models. He spent more than 16 years with Freedom Communications in several capacities including Interim President and Publisher, Chief Financial Officer, and General Manager. Henry continues to serve on the board of The Denver Post Community Foundation. Prior to his media experience, Henry spent five years in the banking industry working for The Resolution Trust Corporation, a U.S. government-owned asset management company. He has a bachelor’s degree in business from William Patterson University, a MBA from the University of Phoenix, and lives in Highlands Ranch with his wife Debbie and two daughters.

JoAnn Thomas – Vice President of People & Places

With more than a decade at the heart of AIM’s growth, JoAnn knows the company’s vision and people better than anyone. A certified SPHR, she drives all aspects of talent development, from recruitment and retention to training and team-building. She’s innovated a number of human resources efforts at AIM, including leadership coaching, communication training, and one-on-one mentoring. In addition, JoAnn oversees our facilities team and property management.

Patricia B. Fox – Executive Vice President of Operations

Pat is an executive with more than 40 years’ experience in all aspects of publishing: strategic planning and budgeting, evaluation and integration of acquisitions, financial analysis, contract negotiation, circulation marketing, newsstand sales, social media and web development. Pat retired at the end of 2017 as Executive Vice President of Operations of Active Interest Media (AIM) and then rejoined AIM in early 2020 in the same role. During her years at AIM, the company grew from 5 to 50 publications and related consumer shows, dozens of web sites, extensive video production, marketing services, and online education. Pat joined AIM in 2003 at its conception as Vice President of Circulation. In 2007, she added on responsibility as General Manager of Active Interest Media’s Healthy Living Group, including Yoga Journal, Vegetarian Times, Better Nutrition, Clean Eating, and Healthy Living Custom Publishing. In 2013 she was promoted to Executive Vice President of Operations, and Director of Audience Development. She worked on dozens of acquisitions during those years. Before joining AIM, she was Vice President of Operations for Sabot Publications. She joined AIM at the time of Sabot’s acquisition. Ms. Fox is the former founder, President and CEO of Caribbean Travel and Life, Inc.