Who We Are
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America’s most important events and education for fitness professional through our IDEA Fit division. Our brands include Yoga Journal, Backpacker, SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Andrew W. Clurman – President & CEO
Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.
Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.
He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.
Michael Henry – CFO/COO
Michael joined AIM in January 2017 as Senior Vice President, Treasurer, and Chief Financial Officer overseeing Finance, Accounting, and Information Technology. Prior to joining AIM, Henry was the SVP and CFO for the Denver Post. He has over twenty-five years of finance and accounting experience coupled with process improvement and transforming traditional media models. He spent more than 16 years with Freedom Communications in several capacities including Interim President and Publisher, Chief Financial Officer, and General Manager. Henry continues to serve on the board of The Denver Post Community Foundation. Prior to his media experience, Henry spent five years in the banking industry working for The Resolution Trust Corporation, a U.S. government-owned asset management company. He has a bachelor’s degree in business from William Patterson University, a MBA from the University of Phoenix, and lives in Highlands Ranch with his wife Debbie and two daughters.
Jonathan Dorn – Chief Innovation Officer & President, Active Living Group
Jon has two distinct roles within AIM. As the company’s Chief Innovation Officer, he leads our central digital, video, marketing services, and online education efforts, guiding the Catapult Creative Labs, AIM Studios, and AIM U teams. As the President of the Active Living Group, Jon oversees our outdoor, mountain, and healthy living brands, including Yoga Journal, SKI, Backpacker, Clean Eating, Climbing, SNEWS, Better Nutrition, and National Park Trips. He’s previously served as AIM’s editorial director, head of product development, and digital SVP. Prior to that, as the longtime editor-in-chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Jon lives and plays in Boulder, Colorado, with his wife, two daughters, and five bikes. He serves as president of the American Society of Magazine Editors and as a board member of IMAG, and he volunteers with Big City Mountaineers and Attention Homes, Colorado-based nonprofits providing resources for at-risk teens.
JoAnn Thomas – Vice President of People & Places
With more than a decade at the heart of AIM’s growth, JoAnn knows the company’s vision and people better than anyone. A certified SPHR, she drives all aspects of talent development, from recruitment and retention to training and team-building. She’s innovated a number of human resources efforts at AIM, including leadership coaching, communication training, and one-on-one mentoring. In addition, JoAnn oversees our facilities team and property management.
Tom Masterson – Vice President of Audience Development
Previously he was a cofounder of MediaPlus LLC where Tom helped launched GlobalHeath & Travel Media in 2011. GHT is now the premiere provider of content in print, videos and online for the Asia medical tourism industry. GHT launched its medical facilitation division in 2016 and was named healthcare concierge for MasterCard Asia in January 2017. Previously he was Senior Vice-President at Hachette Filipacchi Media U.S. running operations for Elle, Car & Driver, Road & Track, Woman’s Day among other media brands. Tom was Managing Director for BusinessWeek Asia and BusinessWeek China. Previously he served as VP of Worldwide Circulation for BusinessWeek. Tom was VP Development at K-III (later Primedia) where he worked on the acquisition of over 40 magazines. Tom started his career at Newsweek in the circulation department.