Who We Are

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping, and North America’s most important events and education for fitness professional through our IDEA Fit division. Our brands include Yoga Journal, Backpacker, SKI, Clean Eating, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Practical Horseman, EQUUS, Muscle & Performance, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Andrew W. Clurman – President & CEO

Prior to starting AIM with Chairman Efrem (Skip) Zimbalist in 2003, Clurman was Senior Vice President of Time4Media, a division of Time Warner/AOL, serving as President and Publisher of Mountain Sports Media, the world’s leading winter sports media company, which included SKI, Skiing, Freeze, Skiing Trade News Magazines, Warren Miller Films & Entertainment, and Mountain Sports Press, as well as TransWorld Publications, which included Transworld Skateboarding, Snowboarding, Motocross, Surf, BMX, and Ride Magazines. Under his leadership, these two divisions grew to comprise fifteen consumer and trade magazines, an award-winning film and television production unit, and category-leading Internet, book, video/DVD publishing, and event marketing businesses.

Clurman’s career in publishing began at The Vineyard Gazette newspaper. He later joined Ziff Davis where he was a sales representative, regional sales manager, marketing director and, finally, publisher of SKI and Skiing Magazines. He is a graduate of Rutgers College and holds an MBA from the University of Colorado.

He serves as Chairman of the Board of the Independent Magazine Publishers of America, a board member of Yankee Publishing, and is a University of Colorado Leeds School of Business Mentor. Clurman lives in Boulder, Colorado, with his wife, Claire, and three children.

Michael Henry –  Chief Financial Officer

  • Financial executive with over twenty years of media and publishing experience.
  • Experienced in developing new revenue streams while maximizing existing business
  • Strong focus on digital revenue and associated expenses
  • Certified process improvement coach focused on work flow and efficiencies
  • Michael lives in Highlands Ranch with his wife Debbie and two daughters, Parker and Carter

Jonathan Dorn – Chief Innovation Officer

As AIM’s lead on digital, video, marketing services, and online education, Jon works with teams across the company’s 50 brands and 85+ websites. He also serves as General Manager of the Outdoor and Healthy Living Groups. He’s previously served as AIM’s editorial director, head of product development, and digital SVP. Prior to that, as the longtime editor-in-chief of Backpacker, he led the brand to five National Magazine Awards, including General Excellence for both print and digital. Jon lives and plays in Boulder, Colorado, with his wife, two daughters, and Bronx, a 100-pound Bernese mountain dog. He serves on the board of the American Society of Magazine Editors and volunteers with Big City Mountaineers, a nonprofit that provides wilderness mentoring to at-risk teens.

Tom Masterson – Vice President of Audience Development

Previously he was a cofounder of MediaPlus LLC where Tom  helped launched GlobalHeath & Travel Media in 2011.  GHT is now the premiere provider of content in print, videos and online for the Asia medical tourism industry.  GHT launched its medical facilitation division in 2016 and was named healthcare concierge for MasterCard Asia in January 2017.   Previously he was Senior Vice-President at Hachette Filipacchi Media U.S. running operations for Elle, Car & Driver, Road & Track, Woman’s Day among other media brands.  Tom was Managing Director for BusinessWeek Asia and BusinessWeek China.  Previously he served as VP of Worldwide Circulation for BusinessWeek.  Tom was VP Development at K-III (later Primedia) where he worked on the acquisition of over 40 magazines.  Tom started his career at Newsweek in the circulation department.