Active Interest Media Acquires IDEA Health & Fitness Association

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(October 24, 2016) Boulder, CO— Active Interest Media, Inc. (AIM, today announced it has acquired IDEA Health & Fitness Association (, the world’s leading organization of fitness and wellness professionals. The terms of the transaction were not disclosed.

The acquisition of IDEA Health & Fitness Association—with its well-established brands, world-renowned events, multi-media platforms, access to loyal audiences, and rich content and video archives—deepens and extends AIM’s portfolio, furthering the company’s continued diverse growth.

Founded in 1982 by Peter and Kathie Davis, IDEA Health & Fitness Association is a multi-platform fitness company that holds several major events a year, including the annual IDEA World Convention—­the largest fitness conference in the world. IDEA also has partnerships with some of the best-known fitness organizations including ACE, Zumba, TRX, and more. Their fitness directory features over 250,000 fitness professional and is the only directory that verifies credentials with over 200 certification and training groups. IDEA also holds well-attended specialty events including IDEA BlogFest, an invitation-only event with top social influencers. They publish several print and digital publications including IDEA Fitness Journal, the leading magazine for fitness professionals. IDEA’s website,, is the most visited fitness professional website in the world.

“Peter, Kathie and their team have created a remarkable company that has played a key role in building the modern-day fitness industry,” said Andy Clurman, President and CEO of AIM.  “They have done this by supporting fitness professionals with incredible events, educational content through multiple print and digital channels (magazines, membership, digital libraries, newsletters, video and online courses), and liability insurance. We can now offer a clear career path and great content to the millions of fitness enthusiasts AIM reaches through its consumer brands such as Oxygen, Clean Eating, Yoga Journal, and Muscle and Performance.”

Peter Davis, CEO of IDEA, said “We’ve long admired AIM’s leadership in the consumer and B-to-B enthusiast space, and have talked for years about the best way to join forces and inspire the world to fitness together.”

Davis will continue in a leadership role with AIM working with his team overseeing the integration of the companies.

The software and technology arm of IDEA (ClubConnect and CoursePlus) were not included in this transaction and will operate under the new brand, Inspire360.


About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the world’s largest boat shows, led by the annual Ft. Lauderdale International Boat Show, as well as the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.


About IDEA Health & Fitness Association 
IDEA Health &Fitness Association is the world’s leading organization of fitness and wellness professionals. We deliver world-class content and continuing education to fitness professionals through three channels: our seven publications, including the award-winning IDEA Fitness Journal; our world-class fitness conferences; and hundreds of streaming videos and DVD courses available on our website Additionally, with IDEA FitnessConnect, we have created the largest national industry-wide directory linking over 250,000 fitness professionals to more than 16 million consumers. Through IDEA professionals in over 80 countries, we Inspire the World to Fitness®.


Dayna Macy

Active Interest Media



Kellie Kaseburg

IDEA Health & Fitness Association