Active Interest Media names Matt Samet new editor of Climbing

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(March 6, 2017) – Active Interest Media ( today announced the hiring of Matt Samet as editor of Climbing, one of the marquis brands in AIM’s Outdoor Group along with Backpacker and SKI. Samet has been contributing to the title since 1996 and served as its editor-in-chief from 2007 through 2010. He replaces Julie Ellison, who was longing for a return to travel and writing, and will continue to serve as the title’s editor-at-large, contributing to Climbing’s print, online, and educational efforts.

“Matt brings incredible knowledge of all aspects of the sport, as well as a legacy of hard climbs and top-notch writing and editing,” said Jonathan Dorn, head of the Outdoor Group and AIM’s digital and creative services divisions. “Teamed with Julie, our edit staff will have an unrivaled insight into what’s driving this sport’s participants – from the weekend warriors to the newest top athletes – to new heights.”

“As a longtime climber and writer/editor in the outdoor space, I’m excited to return to the brand that inspired my career and continues to inspire passionate climbers of all stripes,” says Samet. “Julie and team have done wonderful work with Climbing, both print and online, as well as with our new AIM Adventure U courses. I’m keen to build on their efforts.”

Samet joined AIM full-time in 2015 as the copy chief for Yoga Journal and Vegetarian Times, and was previously a freelancer for the company on various projects. He is the author of The Climbing Dictionary and The Crag Survival Handbook, both published by The Mountaineers Books, and lives with his family in Boulder, Colorado, where he has been active in the local climbing community for the past 25 years.

About Active Interest Media, Inc.

One of the world’s largest enthusiast media companies, Active Interest Media ( produces leading consumer and trade events, websites, magazines, films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. AIM’s brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through their Qualified Buyer Program), marketing services (through their in-house agency, Catapult Creative Labs), and video production. Its businesses include Warren Miller Entertainment, the most successful adventure-film company in history, IDEAFit, the world’s leading organization of fitness and wellness professionals, and AIM Studios, a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions. 5720