Yoga Journal Now Publishes 12 Editions in 28 Countries Worldwide
Boulder, CO (March 9, 2017) — Active Interest Media (AIM, aimmedia.com) today announced the continued international expansion of Yoga Journal (yogajournal.com) into Spain. With this recent addition, Yoga Journal now has 12 international editions spanning 28 countries.
“Yoga is an emerging phenomenon in Spain, and the number of practitioners is rapidly increasing,” said Aitor Urraca, director of Editorial Cultura Activa, which licensed the brand. “We chose Yoga Journal because it is known worldwide as a leading voice of yoga, and its prestige in the global yoga community.”
“We are delighted to welcome Yoga Journal Spain to our growing international roster of licenses,” said Dayna Macy, director of international licensing for Active Interest Media. “Our longstanding commitment to the depth and accuracy of our yoga content has enabled us to extend our reach internationally, turning Yoga Journal into one of the world’s leading yoga media brands.”
Yoga Journal Spain is launching at the end of March, 2017. The deal was brokered by Cue Ball Digital (cueballdigital.com).
Along with Spain, Yoga Journal editions are published in other key markets worldwide, including Australia, China, France, Germany, Italy, Japan, Korea, Russia, Singapore, Thailand, and Turkey.
About Yoga Journal: Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners—from beginners to masters—expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Always informative and inspiring, the magazine’s welcoming, inclusive point of view puts every reader in front of the world’s best teachers. With 12 international editions spanning 28 countries, Yoga Journal is the world’s largest and most influential yoga brand.
About Active Interest Media, Inc.: One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, films and TV shows that reach 36 million readers, fans, and attendees in 85 countries. AIM’s brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Black Belt, American Cowboy, Spin to Win Rodeo, Practical Horseman, Dressage Today, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Brands include Warren Miller Entertainment, the most successful adventure-film company in history, IDEAFit, the world’s leading organization of fitness and wellness professionals, and AIM Studios is a seven-person unit dedicated to digital video.
For more information:
Dayna Macy, dmacy@aimmedia.com, 415-591-0729
Social Media:
Facebook.com/yogajournal