Boulder, Colo. (July 12, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the United States Team Roping Championships (USTRC). Based in Stephenville, Texas, USTRC is the world’s leading team roping member organization with over 30,000 members worldwide and one of the largest single discipline equine groups in the nation. The terms of the transaction were not disclosed.
In addition, AIM announced today that it has separated the USTRC from the TRIAD Classification Agency –the organization which maintains and monitors the handicapping system for the team roping industry over the past 27 years. TRIAD is based on proprietary software and a CRM data management system that collects and tabulates performance data in real-time, ensuring the integrity of the handicapping system.
“With over 100 national qualifying events, Regional Finals, and National Finals in late October, the USTRC has a massive footprint of year-round roping competitions,” said Andrew Clurman, AIM President and CEO. “Combined with our World Series of Team Roping’s (WSTR) 140 qualifying events and Las Vegas Championships in December, the USTRC and WSTR represent an unrivaled event franchise in the sport of team roping.”
“With the ownership of the USTRC and WSTR we now serve the largest two demographic groups representing just over 80% of the market-share,” said Denny Gentry, USTRC’s founder. “By managing the two series and finals to complement each other, we now have the opportunity to maximize participation in the sport and prize pools for our contestants.” Gentry, who also founded WSTR, which AIM bought in October 2015, will serve as Director of Roping Operations. TRIAD will remain in Stephenville, Texas under the leadership of President Kirk Bray.
In addition, AIM announced that Tom Winsor, the former General Manager of AIM’s Equine Group has rejoined AIM as Senior Vice President of Business Development & Equine.
About Active Interest Media, Inc.
One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach 40 million readers, fans, and attendees in 85 countries. AIM produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Skiing, Vegetarian Times, Anglers Journal, Yachts International, Sail, Power & Motoryacht, Spin to Win Rodeo, Practical Horseman, Dressage Today, Equus, Horse & Rider, Oxygen, Clean Eating, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s six divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, Outdoor Group, and Creative Home Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a seven-person unit dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.