ACTIVE INTEREST MEDIA

One of the world’s largest enthusiast media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, and films and TV shows that reach millions of readers, fans, and attendees in 85 countries. AIM powers the second-richest equestrian competition in the world, the World Series of Team Roping. Our brands include Anglers Journal, Popular Woodwoorking, Yachts International, Sail, Power & Motoryacht, Team Roping Journal, Practical Horseman, EQUUS, Writer’s Digest, Horse & Rider, Log Home Living, Old House Journal, Cabin Living, Woodsmith, Garden Gate, and more. The company’s three divisions—the Equine Network, Home Arts Group, and Marine Group —also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.

Our Divisions

OUR AUDIENCES

Our people are not dabblers. They’re not spectators, armchair enthusiasts, or fair-weather fans. They are doers. AIM’s followers sail across oceans, shoe their own horses, and plant elaborate gardens. They take the path less traveled and obsess about the gear needed to make every adventure a life-list memory.

Woodshop table with various woodworking tools.

OUR AUDIENCES

Our people are not dabblers. They’re not spectators, armchair enthusiasts, or fair-weather fans. They are doers. AIM’s millions of followers sail across oceans and shoe their own horses. They take the path less traveled and obsess about the gear needed to make every adventure a life-list memory.

OUR EVENTS

Whether you sail, ride, woodwork, or cook elaborate dinners, our brands curate best-in-class experiences that enable participants to enjoy their passions. Want to publish your novel? Attend one of Writer’s Digest University’s online writing workshops. Want to build a log cabin? Don’t miss our Log & Timber Home Shows. And horse lovers must attend the World Series of Team Roping, the world’s biggest and most exciting equestrian competition.

OUR EVENTS

Whether you sail, ride, woodwork, or cook elaborate dinners, our brands curate best-in-class experiences that enable participants to enjoy their passions. Want to publish your novel? Attend one of Writer’s Digest University’s online writing workshops. Want to build a log cabin? Don’t miss our Log & Timber Home Shows. And horse lovers must attend the World Series of Team Roping, the world’s biggest and most exciting equestrian competition.

MARKETING SERVICES

Catapult Creative Labs exists to facilitate dynamic conversations between our brand partners and AIM’s passionate followers. To achieve clients’ marketing goals, our marketing services team will co-curate authentic messaging and tap AIM’s experts, research, and technology to engage targeted customer sets. Current clients are using us to execute ad creative, video, custom content, PR campaigns, events, and lead generation.

Carol Delaney Garden, Rockport, MA

MARKETING SERVICES

Catapult Creative Labs exists to facilitate dynamic conversations between our brand partners and AIM’s passionate followers. To achieve clients’ marketing goals, our marketing services team will co-curate authentic messaging and tap AIM’s experts, research, and technology to engage targeted customer sets. Current clients are using us to execute ad creative, video, custom content, PR campaigns, events, and lead generation.

AIM STUDIOS

Our video production team harnesses decades of filmmaking expertise to create engaging content for our audiences and advertisers. AIM Studios is equally adept at filming in our state-of-the-art green-screen studio or in extreme environments around the globe.

Woman and man sitting in front of a green screen.

AIM STUDIOS

Our video production team harnesses decades of filmmaking expertise to create engaging content for our audiences and advertisers. AIM Studios is equally adept at filming in our state-of-the-art green-screen studio or in extreme environments around the globe.

ONLINE EDUCATION

AIM’s interactive online universities share the trusted expertise of our brands in an entirely new way. Offering courses built by our editors and real-time engagement with authoritative instructors, our classes are a perfect way to learn a new skill at your convenience. Choose from cooking, writing, boating, and woodworking classes.