Los Angeles, CA (November 23, 2004) – Active Interest Media, Inc. (AIM), the LA–based owner of enthusiast magazines, related books and trade shows, named Val Weaver Editorial Director of its Healthy Living Group, which includes flagship titles Vegetarian Times and Better Nutrition. The announcement arrives on the heels of a successful content and design overhaul of Vegetarian Times, targeting the massive number of consumers who have a growing interest in healthy living and vegetarian foods.
"We're thrilled to have Val as a permanent member of the AIM team," said Skip Zimbalist, AIM President. "Her unmatched experience and vision were instrumental in the success of the Vegetarian Times relaunch, and we look forward to a bright future for Better Nutrition with Val at the helm."
Weaver, who executed and oversaw the entire Vegetarian Times relaunch, has also served as Editor-in-Chief of Remedy Magazine, founding Managing Editor and then Editor-in-Chief of Self Magazine, Managing Editor of Working Woman, Beauty/Health Editor of Harpers Bazaar, and Editor of Vogue's Beauty and Health Guide. While managing her own editorial development firm from 1988-92, Val worked with major publications including Cooking Light, Mirabella, Longevity, and Fitness, developing titles, building edit and art teams, and doing general troubleshooting. Before taking on the Vegetarian Times relaunch, she led Seventeen through a tumultuous year of changes in editors and ownership.
In April 2005, the Healthy Living Group, currently based in Richmond, VA, will relocate to AIM's Los Angeles-area headquarters in El Segundo. The Vegetarian Times and Better Nutrition circulation and marketing staffs, based in Richmond and Atlanta respectively, will join the Healthy Living Group in the move West.
Active Interest Media, owner and acquirer of enthusiast magazines, related books and trade shows, was founded in October 2003. In addition to Vegetarian Times and Better Nutrition, AIM publishes Southwest Art, Log Home Design Ideas, Log Home Living and Black Belt, and produces and markets over 75 martial arts videos and books. AIM also publishes over 20 periodicals and books featuring home plans through its Garlinghouse division. The company is based in El Segundo, California.
