Boulder, CO. (March 12, 2020) Active Interest Media is pleased to announce an exciting new addition to the Yoga Journal team. Effective immediately, Tracy Middleton will step into the role of Brand Director, leading the team to create more robust consumer- and yoga-focused content across all channels—print, digital, social media, events, and online education.
Middleton comes to Yoga Journal with extensive experience in magazine and content publishing spanning more than 20 years. She’s best known for her work at Hearst, Inc., where she was health director for Women’s Health, the world’s fastest growing women’s magazine brand with more than 35 million global customers. Prior to that she held positions in which she oversaw strategic planning, content creation, and distribution across multiple channels for Rodale, Inc. and Dennis Publishing titles.
“We are thrilled to have Tracy join our team,” says Group Vice-President, Sharon Houghton. “Her background is equal parts editorial and multi-channel marketing/strategy, which makes her an ideal choice to move Yoga Journal to the next level.”
A long-time yoga practitioner, Middleton is eager to engage with the yoga community to find creative ways to bring the message of yoga to a broader, more inclusive audience. “I’m excited to bring my love of yoga, as well as my creative and business expertise, to help this iconic brand deepen its connection to consumers. The power of yoga to bring people together and to heal communities is worth celebrating. I’m honored to step into my role and help YJ meet the needs of modern yogis while respecting the deep roots of this ancient practice, both on and off the mat.”
About Yoga Journal: Founded in 1975 by members of the California Yoga Teachers Association, Yoga Journal offers all practitioners—from beginners to masters—expert information on how to live a healthier, happier, more fulfilling life both on and off the mat. Every day, Yoga Journal engages its print, online, and live audience with top teacher insights and in-depth reporting on poses, breathing, meditation, nutrition, health, trends, and more. Always informative and inspiring, the magazine’s welcoming, inclusive point of view puts every reader in front of the world’s best teachers. With 12 international editions spanning 28 countries, Yoga Journal is the world’s largest and most influential yoga brand.
About Active Interest Media, Inc.: One of the world’s largest participant media companies, Active Interest Media (aimmedia.com) produces leading consumer and trade events, websites, magazines, podcasts, films, and TV shows that reach 40+ million readers, fans, and attendees in 85 countries. AIM produces the World Series of Team Roping, the second-richest equestrian competition in the world. Our brands include Yoga Journal, Backpacker, SKI, Vegetarian Times, IDEA Fitness, Anglers Journal, Yachts International, Sail, Power & Motoryacht, EQUUS Journal, Horse & Rider Journal, Team Roping Journal, Oxygen, Clean Eating, Log Home Living, Old House Journal, Woodsmith, Garden Gate, Writer’s Digest, Popular Woodworking, Numismatics, and more. The company’s five divisions—the Equine Network, Home Group, Healthy Living Group, Marine Group, and Outdoor Group—also operate thriving B2B platforms, online universities, and retail events. Core competencies include lead generation (through our Qualified Buyer Program), marketing services (through our in-house agency, Catapult Creative Labs), and video production; Warren Miller Entertainment is the most successful adventure-film company in history, and AIM Studios is a bustling division dedicated to digital video. Active Interest Media’s customers are smart, engaged, and loyal, and they look to our brands for trustworthy information and services that will inspire and enable them to enjoy their passions.
Vice President, Active Living Group