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Philip Armour Named Editor-In-Chief of American Cowboy
Boulder, CO. (August 31, 2009) - Active Interest Media Inc. (AIM) today announced that Philip Armour has joined the company as the new editor-in-chief of American Cowboy magazine and its companion website, AmericanCowboy.com. In his new role, Armour will manage content and brand development for American Cowboy, the leading media outlet dedicated to covering and promoting the Western lifestyle. "Philip brings a terrific depth and breadth of editorial experience to this job," says Jonathan Dorn, editorial director of AIM's Western Outdoor Living Group. "A former editor at Outside and Forbes Media, he's also a widely published magazine writer who knows how to craft compelling stories. He brings a passion for the West, its history, and its incredible literary heritage that will enliven the pages of the magazine and connect readers to it like never before."
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Active Interest Media Launches Two Custom Magazines for The Vitamin Shoppe
Premiering September in More Than 425 Stores Nationwide
El Segundo, CA. (August 27, 2009) - Active Interest Media (aimmedia.com; AIM), the consumer enthusiast media company, today announced that it will launch two custom publications for The Vitamin Shoppe, the specialty retailer and direct marketer of nutritional products. The magazines will be available in September, exclusively at the Vitamin Shoppe's more than 425 stores nationwide.
Designed specifically for The Vitamin Shoppe customers, Amazing Health will cover supplements, nutrition, and healthy living. Muscle & Performance will cover sports nutrition, training, and bodybuilding. Amazing Health will be published six times a year. Muscle & Performance will be published monthly. AIM will also develop websites in conjunction with the launch of the publications, and both magazines will be available in digital format.
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