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Active Interest Media Launches Two Custom Magazines for The Vitamin Shoppe
Premiering September in More Than 425 Stores Nationwide

El Segundo, CA. (August 27, 2009) - Active Interest Media (aimmedia.com; AIM), the consumer enthusiast media company, today announced that it will launch two custom publications for The Vitamin Shoppe, the specialty retailer and direct marketer of nutritional products. The magazines will be available in September, exclusively at the Vitamin Shoppe's more than 425 stores nationwide.

Designed specifically for The Vitamin Shoppe customers, Amazing Health will cover supplements, nutrition, and healthy living. Muscle & Performance will cover sports nutrition, training, and bodybuilding. Amazing Health will be published six times a year. Muscle & Performance will be published monthly. AIM will also develop websites in conjunction with the launch of the publications, and both magazines will be available in digital format.

"Active Interest Media is a recognized leader in health and wellness custom publishing," said Lou Weiss, chief marketing officer of The Vitamin Shoppe. "We are very excited to have them create first class magazines for our customers."

"As the leader in vitamin and supplement retailing, The Vitamin Shoppe's two magazines are a natural fit for us," says Susan McNamee, vice president and group publisher of AIM's custom publishing group. "We are delighted to add them to our growing family of custom publications."

Cheryl Angelheart, currently the publisher of AIM's Black Belt magazine, has been named publisher of Muscle & Performance Magazine. Joanna Shirk, currently publisher of AIM's Better Nutrition magazine has been named publisher of Amazing Health.

AIM's other custom publications include Optimum Wellness, which is produced for Kroger, and two regional editions of Whole Foods Market Magazine, the latter of which was nominated for a Pearl Award for Best New Magazine. The Pearl Awards, given by the Custom Publishing Council, honor the best in custom publishing.

About Vitamin Shoppe Industries Inc:
Vitamin Shoppe is a leading specialty retailer and direct marketer of nutritional products based in North Bergen, New Jersey. The company sells vitamins, minerals, nutritional supplements, herbs, sports nutrition formulas, homeopathic remedies, green living products, and health and beauty aids to customers located primarily in the United States. The company carries national brand products as well as exclusive products under the Vitamin Shoppe, BodyTech, MD Select, and VS Basics proprietary brands. The Vitamin Shoppe conducts business through more than 400 company-owned retail stores, national mail order catalogs, and websites, www.vitaminshoppe.com, www.Bodytech.com, and www.EcoShoppe.com and has a social community site at www.vsconnect.com.

About AIM:
Based in El Segundo, California, AIM (www.aimmedia.com) is a consumer enthusiast media company that serves a base of loyal constituents through print, event and online products that connect consumers with their passions.

AIM operates in five distinct vertical segments; Equine Network, Healthy Living, Marine, Home, and Western Living. Its titles include Yoga Journal, Backpacker, Vegetarian Times, Better Nutrition, Optimum Wellness, SNEWS�, American Cowboy, Log Home Living, Timber Home Living, Black Belt, Old-House Journal, and Yachts International.

AIM produces and markets conferences, DVDs and books, and produces log-and-timber home shows and seminars. The company also produces the Fort Lauderdale International Boat Show�, the largest boat show in the world. AIM is sponsored by Wind Point Partners, LLC.

For more information, contact:
Dayna Macy
415.591.0729
dmacy@aimmedia.com

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