Active Interest Media Launches Catapult Creative Labs

Boulder, CO (February 4, 2016) – Active Interest Media today announced the launch of Catapult Creative Labs, an in-house marketing services agency. Based in Boulder, Colorado, Catapult offers clients a full range of services including custom content, ad creative, social strategy, video and TV production, lead generation, event activation, research, data services, and more.

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San Jose, CA & Boulder, CO (May 21, 2015) –, one of the fastest-growing yoga retailers on the web, and Yoga Journal, the #1 authority on yoga and the yoga lifestyle in America, have teamed up to build Yoga Journal’s new online retail platform powered by The new Yoga Journal store at launched May 15 and features a curated selection of top yoga products for Yoga Journal subscribers, readers and visitors.


Active Interest Media Acquires Cabin Life

(May 14, 2015)—Boulder, CO. Active Interest Media, Inc. (AIM, today announced it has acquired Cabin Life Magazine from Kalmbach Publishing. Cabin Life will merge with AIM’s Country’s Best Cabins, and will be published under the new name Cabin Living. Cabin Living, with a combined audience of 150,000 is now the leading media brand to serve cabin builders, remodelers and dwellers.


Andrew Clurman Named Chief Executive Officer of Active Interest Media

Boulder, CO (March 2, 2015) -- Active Interest Media (AIM, today announced that Andrew Clurman has been promoted to Chief Executive Officer. He retains the title of President and was formerly Chief Operating Officer. Efrem “Skip” Zimbalist III, former CEO, has been named Executive Chairman and will remain President of Show Management.


Active Interest Media Launches International Editions of Yoga Journal in China and France

Boulder, CO (January 27, 2015): Active Interest Media (AIM, today announced the continued international expansion of Yoga Journal (, into China and France. With these recent additions, Yoga Journal now has 12 international editions spanning 28 countries.


100 Year Event To Showcase Rocky Mountain National Park Photos and Film

Boulder, CO (January 19, 2015) — With 72 peaks over 12,000 feet high; more than 260,000 acres of rugged, pristine lands; exquisite wildlife and unprecedented vistas, Rocky Mountain National Park is a world-class alpine playground less than an hour away from Colorado’s Front Range, and a vital aspect of the state’s culture and economy.


Mud & Obstacle Magazine Goes Digital to Expand Its Reach

VALENCIA, CA (October 27, 2014) — Mud & Obstacle magazine (, the leading magazine for obstacle-racing coverage and industry news, has expanded its reach in the market by launching a full-service website. The site offers its readers more in-depth coverage on races, athlete profiles, training and nutrition, as well as video footage on the latest gear reviews, behind-the-scenes photo shoots with athletes and more. This expansion will ensure that the obstacle-racing fan base has access to the latest news and developments on their computers and digital devices.


Active Interest Media Announces Major Cross—Platform Relaunch of the Yoga Journal Brand Complete Print and Web Redesign Debuts with October Issue

Boulder, CO (September 9, 2014) — Active Interest Media (AIM; today announced a cross—platform relaunch of Yoga Journal, the world’s leading yoga media brand ( Beginning with the October issue (on sale September 16th), the magazine and website debut a cleaner, more modern design, new departments, engaging graphics, and easy—to—navigate content, all geared toward serving the needs and aspirations of today’s smart, sophisticated, and ever—more—diverse yoga practitioners.


Active Interest Media Announces Top-Level Leadership Changes
Kent Ebersole Named Vice President and General Manager of Outdoor Group; Jeff Tkach Named Group Publisher of Yoga Journal and Vegetarian Times

Boulder, CO (August 26, 2014) -- Active Interest Media (AIM, today announced several high-level changes to its leadership team. Kent Ebersole, former Group Publisher of AIM’s Outdoor Group, is returning to the company as the Outdoor Group’s Vice President and General Manager. He was most recently CEO of the Dirty Girl Mud Run event franchise.


Active Interest Media Promotes Patricia Fox to Executive Vice President of Operations

Boulder, CO (March 25, 2014) -- Active Interest Media (AIM, today announced that Patricia Fox, former Senior Vice President and General Manager of AIM’s Healthy Living Group, was promoted to Executive Vice President of Operations. In her new position, Fox will lead AIM’s consumer marketing and audience development, manufacturing and production, newsstand marketing and distribution, international licensing, public relations, and research.


Active Interest Media releases new Newsstand app for its recently acquired Ski Magazine

In late April of this year Active Interest Media acquired two skiing magazines from Bonnier Corp. The magazines, SKI and Skiing had not faired well under Bonnier’s ownership, with the circulation of Skiing, for instance, falling from over 400,000 to around 50K. The two titles were actually returning to the same management team that once published them under the media company name of Mountain Sports Media.


AIM Hires Keith Cunningham as Detroit Sales Manager

Boulder, CO, September 9, 2013 – Active Interest Media today announced that Keith Cunningham has joined the company as Detroit Sales Manager. Cunningham is AIM’s first sales team member with responsibility across all of AIM’S groups and properties. AIM’s media groups include Marine, Healthy Living, Outdoor, Equine, and Home Buyer with a combination of more than 45 special interest magazines, large scale consumer events, and multi-media.


Active Interest Media, Inc. Acquires Three Market-Leading Publications from Robert Kennedy Publishing

Boulder, Colorado (September 3, 2013) – Active Interest Media, Inc. (AIM) President and Chief Operating Officer Andy Clurman has announced that the company has acquired three enthusiast publications from Robert Kennedy Publishing, adding to its growing portfolio of enthusiast magazines, events, websites and digital and social media platforms. The terms of the transaction were not disclosed.


Active Interest Media Names Jeff Tkach Group Publisher of Backpacker and Climbing

Boulder, CO, August 26, 2013 – Active Interest Media today announced that Jeff Tkach has returned to Backpacker magazine, where he began his career in advertising sales, to take the new position of group publisher of Backpacker and Climbing. Tkach will lead sales, marketing, and events operations at both brands, which are located in AIM’s Boulder offices. He will report to Allen Crolius, VP of Sales for AIM’s Outdoor and Mountain Groups.


Former SKI veteran Jo-Ann Martin Named AIM Outdoor Group’s East Coast Sales Director

Boulder, CO, August 26, 2013 – Active Interest Media’s Outdoor Group and Mountain Group, including titles such as SKI and Backpacker, are bringing back a familiar face with the addition of Jo-Ann Martin as East Coast Sales Director.


Bill Garrels and Andy Hawk Join AIM’s Warren Miller Entertainment

Boulder, CO – June 6, 2013: Active Interest Media (AIM) announced today that snowsports sales veterans Bill Garrels and Andy Hawk are joining Warren Miller Entertainment to lead corporate and industry partnerships respectively for the film company and NASTAR. Those two properties, along with SKI and Skiing, comprise AIM’s Mountain Group, which AIM acquired May 31 from Bonnier Corp.


Vegetarian Times Now Measured by GfK MRI

May 23, 2013 – (El Segundo, CA). Vegetarian Times (, the most widely read vegetarian magazine in the country, is now measured by GfK MRI.

“As more Americans follow a vegetarian-inclined diet, demand for our content across all platforms has increased dramatically,” says Bill Harper, Vegetarian Times’ Publisher. “With Vegetarian Times now being measured by MRI, the magazine has the opportunity now to become a major player in the epicurean category.”


Active Interest Media Acquiring Bonnier Mountain Group Properties

Boulder, CO (April 30, 2013) -- Active Interest Media (AIM, today announced it has reached an agreement to acquire the properties of the Bonnier Mountain Group (, including SKI, Skiing, Warren Miller Entertainment and NASTAR. The agreement, expected to close on May 31, returns AIM’s management team, CEO Efrem (Skip) Zimbalist, Andy Clurman, President and COO, and Brian Sellstrom, CFO, to oversight of the properties they successfully led from 1996-2003, when they were known as Mountain Sports Media. During that time, the team moved the group from New York City to Boulder, Colo., acquired Warren Miller Entertainment, expanded the quality, scope and reach of the properties, and grew the company by 50 percent.


Active Interest Media Names Gary DeSanctis Vice President General Manager AIM Marine Media Group

El Segundo, CA (February 14, 2013) – Active Interest Media (AIM, today announced that Gary DeSanctis has been promoted to Vice President and General Manager of AIM’s Marine Media Group. He was previously the Marine Media Group Publisher.


Vegetarian Times Publishes 400th Issue

EL SEGUNDO , CA, JAN. 7, 2013 — Vegetarian Times’ January 2013 issue marks the 400th issue of the magazine. In the 38 years since the magazine was first published, public perception of vegetarianism has evolved from a fringe movement to a mainstream way of life, now lauded for its health benefits for people and the planet.


Andy Hawk Joins AIM Outdoor Group

Boulder, CO: Active Interest Media (AIM) today announced that Andy Hawk will join the publisher’s Outdoor Group division in the newly created position of Director of Snowsports and New Business Development. Hawk has been managing ad sales for the Snow Show Daily, a joint venture of AIM and Snowsports Industries America (SIA). He will begin the full-time position in the Outdoor Group’s offices in Boulder, Colorado, on April 1, after completing his current contract.


Backpacker Names Dennis Lewon Editor-in-Chief and Jonathan Dorn Promoted to SVP Content and Product Development

Boulder, CO: Active Interest Media (AIM) today announced the promotions of Dennis Lewon to editor-in-chief of Backpacker and Jonathan Dorn to senior vice president of content and product development for AIM, Backpacker’s parent company.


Home Buyer Publications Announces New Offices

December 7, 2012 – Chantilly, VA – Active Interest Media today announced that it is moving the design, production, and back office operations of Home Buyer Publications to Boulder, Colorado, to join the company’s growing presence there. In Boulder, Home Buyer will share a building with AIM’s Outdoor and Equine Groups, and its design and production staff will integrate into those group’s award-winning operations.


Active Interest Media’s Home Buyer Publications and Restore Media LLC Reach Agreement to Reunite Properties

Active Interest Media, Inc. (AIM) announced today that it has reached a definitive agreement to reunite its Home Buyer Publication’s (HBP) Old House Journal and New Old House with Restore Media’s Period Homes and Traditional Building. AIM acquired Old House Journal and New Old House from Restore Media in July 2007. The terms of the Agreement were not disclosed.


SAIL Magazine Announces New Publisher

Active Interest Media's Marine Group announced that Chris Allen has been named Publisher of SAIL Magazine.
Allen brings decades of marine industry and publishing experience to his new role. Allen spent most of his career at Time Inc, including 20 years at Cooking Light, where, as Senior Vice President and Publisher he led the company in 17 consecutive years of growth. He started his career in various sales roles at Yachting Magazine, and as National Advertising Manager for Cruising World Magazine.


Climbing Announces New Editor

Active Interest Media’s Outdoor Group today announced the promotion of Shannon Davis to Editor of Climbing magazine, and the appointment of outgoing editor Dougald MacDonald to the new role of Editor-at-Large.


Backpacker Announces New Publisher

Active Interest Media’s Outdoor Group announced the promotion of Michael Byrne to Publisher of Backpacker magazine. The Outdoor Group also announced the promotions of two other senior sales managers. Rob Wood becomes Director of Sales and Marketing for the National Park Trips division and Elizabeth Averbeck becomes Director of Sales and Marketing for the Trade division of the Outdoor Group.


Active Interest Media CEO Efrem “Skip” Zimbalist to be Inducted into Min’s Sales Hall of Fame

El Segundo CA (May 15, 2012)—On June 27, at its annual awards ceremony in New York, Efrem “Skip” Zimbalist III, CEO of Active Interest Media (AIM), will be inducted into Min’s Sales Hall of Fame. The award honors a lifetime of outstanding achievement in magazine publishing.


Andrew Clurman, President and COO, Active Interest Media has been named one of Folio’s Top 40 — Folio’s “...annual list of the industry's most innovative and distinguished professionals.”

Clurman has been instrumental in helping AIM’s multimarket publishing approach diversify into new revenue streams through organic and acquisitive growth strategies.


Yoga Journal Jumps on E-Commerce Bandwagon - Big gains in traffic, prior net sales and social audience drive decision.

Yoga Journal is leveraging big gains in traffic, social media audience and promising sales of DVD products into a full-blown e-commerce store. The expanded product line will include two-dozen brands and will sell clothing, jewelry, accessories, footwear, DVDs and other products.

According to Yoga Journal, February traffic to the brand's website increased 305 percent over the same period l ast year—the site averages about one million unique visitors a month. Before launching the store, the site only sold DVD products, but those net sales increased 86 percent during the same period, says the company.


Active Interest Media Acquires Rights to Publish Power & Motoryacht and Sail Magazines from Source Interlink Media.

Agreement creates country's most comprehensive marine media and events group.
February 15, 2012 – El Segundo, CA– Active Interest Media, Inc. (AIM, ) announced today that it has reached a definitive agreement to acquire the rights to publish the marine and online properties currently published by Source Interlink Media, a division of Source Interlink Companies, Inc. (Source, ).

This agreement establishes AIM as the country’s premier marine media and events group, and now includes Power & Motoryacht (PMY), Sail, along with its existing print titles Yachts International, Soundings, Soundings Trade Only, and Passagemaker, and online property


Skip Zimbalist, Chairman and CEO, on Active Interest Media's Print, Digital, Events and Other Growth

Efrem "Skip" Zimbalist III founded Active Interest Media (AIM) just eight years ago, and despite facing some of the most challenging years in publishing during what is essentially still the company's infancy, it has grown to become one of the world's largest niche media companies.

With a portfolio of 34 magazines-including Yoga Journal (its largest publication with 360,000 circulation) and a healthy marine group, which features Yachts International and Soundings, among others-the company reaches more than 12 million readers worldwide. It also produces major events, including the world's largest boat show (the Fort Lauderdale International Boat Show), smaller events, successful websites that feature unique content as well as e-commerce (including books and third-party product sales), and new mobile apps that it is "selectively developing," according to Zimbalist, AIM's chairman and CEO.

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Top Dietary Supplements Picked in “Better Nutrition’s” Fourth Annual Best of Supplements Awards

Consumers walking into any health food store are often faced with an overwhelming array of dietary supplements to choose from. To help them make the best selection to meet their individual health needs, Better Nutrition magazine ( announces the winners of its fourth annual Best of Supplements Awards. The awards highlight 60 uniquely effective supplements from an array of companies known for producing extremely high-quality products.


Living Naturally and Better Nutrition Join Forces to Create Powerhouse Online Alliance

Living Naturally, the world’s largest online commerce and promotional natural health network, ( has formed an exclusive partnership with the country’s most widely read in-store magazine—Better Nutrition ( Under this partnership, Living Naturally will provide more than 3,000 natural health retailers and suppliers with a targeted e-version of the magazine’s most popular and pertinent content. This no-cost service will not only help retailers market and promote their products, it will provide multi-media tools to enhance their consumer outreach and education efforts.


EQUINE NETWORK WINS 21 AHP HONORS - Print and Digital Publications Lauded

Boulder, Colorado. The print and digital publications of the Equine Network were awarded 21 honors at American Horse Publications’ annual seminar held recently in San Diego, California. Awards ranged from Best Cover and Best Instructional Article to Best Equine-Related Digital Publication and Best Service to Reader.

Publications honored included: American Cowboy, EQUUS, Dressage Today, Horse Journal, Horse & Rider, HorseLink digital magazine, Practical Horseman, Spin To Win Rodeo, and The Trail Rider.


Active Interest Media Promotes Gary DeSanctis to Group Publisher of Marine Group

Active Interest Media (AIM, announced that Gary DeSanctis has been promoted to Group Publisher of AIM'€™s Marine Group. He was previously Co-Publisher of Yachts International and Vice President of Sales for the Group.

Active Interest Media, Inc. (AIM) President and Chief Executive Officer Efrem "Skip"€ Zimbalist III has announced that the company has acquired a group of key assets from Dominion Enterprises, adding several market-leading magazines, events and websites to its growing portfolio of enthusiast media. The terms of the transaction were not disclosed. "These acquisitions allow AIM to expand our marine, consumer enthusiast and B2B portfolios with highly differentiated print, digital and event properties" said Zimbalist.


Active Interest Media, Inc. Acquires Market-Leading Publications and Events from Dominion Enterprises

Consumer Enthusiast Media Company AIM Adds Marine and Specialty Properties to Growing Portfolio of Magazines, Events and Electronic Media Holdings

Along with Yachts International, the number one selling luxury yacht magazine in the U.S., AIM's Marine Group also includes Show Management (www., a world leader in boat show production which includes the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, and the Palm Beach International Boat Show, three of the world's largest and most important in-water boat shows. AIM has also just acquired several market-leading marine media properties including Passagemaker, Passagemaker's Trawlerfest events, Soundings, and Soundings Trade Only.


Backpacker Launches iPad App: Puts Outdoor Survival Skills in the Palm of Your Hand

BACKPACKER magazine ( today announced the launch of "The BACKPACKER Survival School" iPad app, giving users essential interactive audio/visual survival advice they can take on the go.

In the first installment of the BACKPACKER Survival School: Hazards, users will learn how to deal with backcountry perils by reading real-life survival stories, learning life-saving skills, getting expert advice, viewing how-to videos and photo slideshows, and more.


Active Interest Media's PEAKS Magazine Wins 2011 Magnum Opus Gold Award for Best Tourism Publication

BOULDER, CO (June 22, 2011) - For the second consecutive year, PEAKS Magazine has been named the Best Tourism Publication and Gold Winner for 2011 in the 8th Annual Magnum Opus Awards, which honor the world's finest custom publications.

PEAKS also earned an Honorable Mention for Best Use of Photography/Overall for all categories of publications.


Pennsylvania's Largest Exhibit of Period Decor and Rare Collectables at the Historic Home/ Designer Craftsmen Shows Held February 4-6 in Valley Forge, PA.

Chantilly, Virginia (January 27, 2011) -- New consumer confidence has attracted more than 100 old-house exhibitors including restoration experts, traditional woodcarvers, basket makers, potters, silversmiths, and more to the Historic Home/ Designer Craftsmen Shows in Valley Forge, Pennsylvania, February 4-6, 2011, making it Pennsylvania's largest exhibit of period decor and rare collectables.

"The sheer volume of hard-to-find, hand-crafted pieces is one of the reasons old-house enthusiasts plan for this show all year," says Home Buyer Publications Vice President, Laurie Sloan. Ms. Sloan went on to say, "Many make the journey from hundreds of miles away simply to have the opportunity to find that once-in-a-lifetime treasure. From Redware and Toby Jugs to unique art, this show has something for every type of collector."


Active Interest Media Acquires USRider

Leading Provider of Equine-Related Travel Benefits Joins Boulder-based Equine Network
January 24, 2011-(Boulder, CO) - Active Interest Media, Inc. (AIM) has completed an agreement to purchase USRider, one of the nation's largest providers of travel benefits designed specifically for horse owners. The acquisition expands AIM's growing portfolio of publications and programs serving horse enthusiasts through its Equine Network.

"USRider offers exactly the kind of service we strive to provide our audience," said Tom Winsor, Equine Network General Manager. "Whether through award-winning editorial content, a platform for buying and selling horses or an online community where passionate horse enthusiasts can connect with one another, we work to deliver the best products to enhance our audience's equestrian lifestyle. A service that helps people travel safely with their horses is a natural fit among our existing properties."


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