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Skip Zimbalist, Chairman and CEO, on Active Interest Media's Print, Digital, Events and Other Growth
Efrem "Skip" Zimbalist III founded Active Interest Media (AIM) just eight years ago, and despite facing some of the most challenging years in publishing during what is essentially still the company's infancy, it has grown to become one of the world's largest niche media companies.
With a portfolio of 34 magazines-including Yoga Journal (its largest publication with 360,000 circulation) and a healthy marine group, which features Yachts International and Soundings, among others-the company reaches more than 12 million readers worldwide. It also produces major events, including the world's largest boat show (the Fort Lauderdale International Boat Show), smaller events, successful websites that feature unique content as well as e-commerce (including books and third-party product sales), and new mobile apps that it is "selectively developing," according to Zimbalist, AIM's chairman and CEO.
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Top Dietary Supplements Picked in “Better Nutrition’s” Fourth Annual
Best of Supplements Awards
Consumers walking into any health food store are often faced with an overwhelming array of dietary supplements to choose from. To help them make the best selection to meet their individual health needs, Better Nutrition magazine (www.betternutrition.com) announces the winners of its fourth annual Best of Supplements Awards. The awards highlight 60 uniquely effective supplements from an array of companies known for producing extremely high-quality products.
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Living Naturally and Better Nutrition Join Forces to Create Powerhouse
Online Alliance
Living Naturally, the world’s largest online commerce and promotional natural health network, (www.livingnaturally.com) has formed an exclusive partnership with the country’s most widely read in-store magazine—Better Nutrition (www.betternutrition.com). Under this partnership, Living Naturally will provide more than 3,000 natural health retailers and suppliers with a targeted e-version of the magazine’s most popular and pertinent content. This no-cost service will not only help retailers market and promote their products, it will provide multi-media tools to enhance their consumer outreach and education efforts.
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EQUINE NETWORK WINS 21 AHP HONORS - Print and Digital Publications Lauded
Boulder, Colorado. The print and digital publications of the Equine Network were awarded 21 honors at American Horse Publications’ annual seminar held recently in San Diego, California. Awards ranged from Best Cover and Best Instructional Article to Best Equine-Related Digital Publication and Best Service to Reader.
Publications honored included: American Cowboy, EQUUS, Dressage Today, Horse Journal, Horse&Rider, HorseLink digital magazine, Practical Horseman, Spin To Win Rodeo, and The Trail Rider.
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Active Interest Media Promotes Gary DeSanctis
to Group Publisher of Marine Group
Active Interest Media (AIM, www.aimmedia.com) announced that Gary DeSanctis has been promoted to Group Publisher of AIM’s Marine Group. He was previously Co-Publisher of Yachts International and Vice President of Sales for the Group.
Active Interest Media, Inc. (AIM)
President and Chief Executive Officer Efrem “Skip” Zimbalist III has announced that the
company has acquired a group of key assets from Dominion Enterprises, adding
several market-leading magazines, events and websites to its growing portfolio of
enthusiast media. The terms of the transaction were not disclosed. “These acquisitions
allow AIM to expand our marine, consumer enthusiast and B2B portfolios with highly
differentiated print, digital and event properties,” said Zimbalist.
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Active Interest Media, Inc. Acquires Market-Leading Publications and
Events from Dominion Enterprises
Consumer Enthusiast Media Company AIM Adds Marine and Specialty Properties to
Growing Portfolio of Magazines, Events and Electronic Media Holdings
Along with Yachts International, the number one selling luxury yacht magazine in the U.S., AIM's Marine Group also includes Show Management (www. showmanagement.com), a world leader in boat show production which includes the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, and the Palm Beach International Boat Show, three of the world's largest and most important in-water boat shows. AIM has also just acquired several market-leading marine media properties including Passagemaker, Passagemaker's Trawlerfest events, Soundings, and Soundings Trade Only.
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Backpacker Launches iPad App: Puts Outdoor Survival Skills in the Palm of Your Hand
BACKPACKER magazine (www.backpacker.com/ipad) today announced the launch of "The BACKPACKER Survival School" iPad app, giving users essential interactive audio/visual survival advice they can take on the go.
In the first installment of the BACKPACKER Survival School: Hazards, users will learn how to deal with backcountry perils by reading real-life survival stories, learning life-saving skills, getting expert advice, viewing how-to videos and photo slideshows, and more.
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Active Interest Media's PEAKS Magazine Wins 2011 Magnum Opus Gold Award for Best Tourism Publication
BOULDER, CO (June 22, 2011) - For the second consecutive year, PEAKS Magazine has been named the Best Tourism Publication and Gold Winner for 2011 in the 8th Annual Magnum Opus Awards, which honor the world's finest custom publications.
PEAKS also earned an Honorable Mention for Best Use of Photography/Overall for all categories of publications.
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Pennsylvania's Largest Exhibit of Period Decor and Rare Collectables at the Historic Home/ Designer Craftsmen Shows Held February 4-6 in Valley Forge, PA.
Chantilly, Virginia (January 27, 2011) -- New consumer confidence has attracted more than 100 old-house exhibitors including restoration experts, traditional woodcarvers, basket makers, potters, silversmiths, and more to the Historic Home/ Designer Craftsmen Shows in Valley Forge, Pennsylvania, February 4-6, 2011, making it Pennsylvania's largest exhibit of period decor and rare collectables.
"The sheer volume of hard-to-find, hand-crafted pieces is one of the reasons old-house enthusiasts plan for this show all year," says Home Buyer Publications Vice President, Laurie Sloan. Ms. Sloan went on to say, "Many make the journey from hundreds of miles away simply to have the opportunity to find that once-in-a-lifetime treasure. From Redware and Toby Jugs to unique art, this show has something for every type of collector."
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Active Interest Media Acquires USRider
Leading Provider of Equine-Related Travel Benefits Joins Boulder-based Equine Network
January 24, 2011-(Boulder, CO) - Active Interest Media, Inc. (AIM) has completed an agreement to purchase USRider, one of the nation's largest providers of travel benefits designed specifically for horse owners. The acquisition expands AIM's growing portfolio of publications and programs serving horse enthusiasts through its Equine Network.
"USRider offers exactly the kind of service we strive to provide our audience," said Tom Winsor, Equine Network General Manager. "Whether through award-winning editorial content, a platform for buying and selling horses or an online community where passionate horse enthusiasts can connect with one another, we work to deliver the best products to enhance our audience's equestrian lifestyle. A service that helps people travel safely with their horses is a natural fit among our existing properties."
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Active Interest Media Promotes Six Key Staff Members to Vice President
El Segundo, CA (September 20, 2010) -- Active Interest Media (AIM, www.aimmedia.com) has promoted s senior staff members to the position of Vice President. They include Joseph Cohen, Controller; Jonathan Dorn, General Manager of the Outdoor Group; Kristy Kaus, Research Director; Marcia Orovitz, Newsstand Director; Laurie Sloan, General Manager of the Home Buyer Group; and Tom Winsor, General Manager of the Equine Group.
"Each of these managers heads up a core-publishing unit or department crucial to our continued success," says Andrew Clurman, AIM’s President and Chief Operating Officer. "With a seasoned and strong management team now in place, AIM is well-positioned for future growth."
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Active Interest Media Names Gary DeSanctis Vice President of Sales for Marine Group
and Co-Publisher of Yachts International
El Segundo, CA (June 10, 2010) -- Active Interest Media (AIM, www.aimmedia.com) today announced that Gary DeSanctis has been named Vice President of Sales for AIM's Marine Group and Co-Publisher of Yachts International. He was previously the President and Publisher of ShowBoats International.
Along with Yachts International, the number one selling luxury yacht magazine in the U.S., AIM's Marine Group also includes Show Management (www.showmanagement.com), a world leader in boat show production which includes the Fort Lauderdale International Boat Show, the Yacht & Brokerage Show in Miami Beach, and the Palm Beach International Boat Show, three of the world's largest and most important in-water boat shows.
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Active Interest Media Completes Deal for Skram Media Titles
Boulder, CO. – Active Interest Media, Inc. (AIM, www.aimmedia.com) has completed an agreement to purchase Skram Media's Climbing, Urban Climber, and Mountain Gazette properties, announced AIM Chairman and Chief Executive Officer Efrem "Skip" Zimbalist III. The new magazines and websites expand AIM's growing portfolio of enthusiast magazines, consumer shows, and Internet sites (www.aimmedia.com), as well as the company's already robust multimedia footprint in the outdoor market.
The Skram titles will join AIM's recently formed Outdoor Group, which currently includes Backpacker, SNEWS, the leading trade property for the outdoor industry, and National Parks Interactive, a tourism-focused media network that produces print publications and websites for national park vacationers. The additions will increase the Outdoor Group's combined readership to more than 1.35 million and its online audience to 430,000 unique visitors a month, broadening a platform that provides comprehensive print, digital, mapping, and mobile solutions for multisport enthusiasts and active travelers.
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Active Interest Media Launches Redesigned Website
El Segundo, CA (May 27, 2010) -- Active Interest Media (AIM, www.aimmedia.com) today announced the launch of its fully redesigned website. Complete with new navigation, graphics, and animation, the new site was designed to keep pace with company growth.
"Our new website reflects where we are today as a growing and thriving media company," says Andrew Clurman, AIM's President and Chief Operating Officer. "The site is easier to navigate, and more fully showcases the depth and breadth of our expanding media properties which now includes 35 magazines and websites, 20 major events, and book and DVD publishing divisions spread over five publishing groups."
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Active Interest Media to Publish SIA's Snow Show Daily
Active Interest Media, Inc. (AIM, www.aimmedia.com) announced today that it has been chosen by SnowSports Industries America (SIA) to produce the Snow Show Daily starting with the 2011 SIA Snow Show (Jan. 27-30, 2011). AIM's veteran snow sports publisher Andy Bigford will produce the Show's daily, and will oversee all aspects of the publication as both editor and publisher.
"No other company can match the combination of snow sports experience, relationships, expertise and enthusiasm that AIM and Andy will bring to the Snow Show Daily," says SIA president David Ingemie. "We were thrilled to hear their detailed plans to expand the content and reach of the publication and elevate snow sports trade communications in general."
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Andrew Clurman Named President and Chief Operating Officer of Active Interest Media
Active Interest Media (AIM, www.aimmedia.com) today announced that Andrew Clurman has been promoted to President and Chief Operating Officer. He was previously Group Publisher and Chief Operating Officer.
"Andy has been instrumental in building AIM from an idea to an integrated enterprise that now comprises 30 magazines, 21 web sites, 20 major events, and dozens of books and videos, all produced each year by 300 employees at eight major locations," says Efrem "Skip" Zimbalist III, AIM's Chairman and Chief Executive. "And this has all been accomplished since AIM was founded just seven years ago in 2003. He is one of the elite executives in the media business, and richly deserves this promotion."
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Active Interest Media Promotes Key Staff Following Acquisition of Equine Network and Horse Media Group
In conjunction with its acquisition of all equine titles and online properties published by the Source Interlink Media division of Source Interlink Companies, Inc. (Source, www.sourceinterlink.com) and by Horse Media Group (HMG, www.horsemediagroup.com), Active Interest Media, Inc. (AIM, www.aimmedia.com) today announced the following promotions.
Tom Winsor, formerly President of the acquired Horse Media Group, will serve as General Manager of the newly formed AIM Equine Network. American Cowboy Publisher Bill Garrels and David Andrick, the former Associate Publishing Director of the Source Equine Network, have been promoted to the position of Group Publishers of the new AIM Equine Network.
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Active Interest Media acquires Equine Network and Horse Media Group
Acquisition of leading horse industry magazines and websites creates country's most comprehensive equine media group
Active Interest Media, Inc. (AIM, www.aimmedia.com) Active Interest Media's Equine Network will include the print magazine titles EQUUS, Horse & Rider, Practical Horseman, Dressage Today, Arabian Horse World, Discover Horses and EquiManagement, and the online properties Equisearch.com, Equine.com, HorseBooksEtc.com and DiscoverHorses.com, from Source Interlink Media as well as the magazines Spin to Win Rodeo and Trail Rider and the online properties MyHorse.com, HitchUpMagazine.com and HorselinkMagazine.com from the Horse Media Group. American Cowboy magazine and website will join the newly formed AIM Equine Network.
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American Cowboy Posts 20% Increase in Ad Revenue over Prior Year
February/March Issue Debuts New Editor, Full Redesign
American Cowboy (www.americancowboy.com) announced today that magazine ad revenues increased 20% for its February/March 2010 issue (versus last year) on the strength of a redesign that debuts with this issue. A complete retooling of the website is also resulting in significant growth; pageviews have jumped 95% in the three weeks since it relaunched.
"We're charging into 2010 with an aggressive plan to win readers and market share," says Jonathan Dorn, editorial director of American Cowboy, which is owned by Active Interest Media (www.aimmedia.com). "After conducting our biggest audience survey ever, we saw an opportunity to retain our highly loyal readers while creating a magazine, website, and sales proposition that better position the brand to reflect today's dynamic Western lifestyle."
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Home Buyer Publications Names Tim Schreiner Editorial Director
Active Interest Media (AIM) has named Timothy D. Schreiner as editorial director of Home Buyer Publications (HBP), announced Laurie Sloan, general manager at HBP.
"We are thrilled to have an editorial director of Tim's caliber to oversee our home division content", Sloan said. "His experience in special interest media and the housing category makes him a perfect fit for our brands. He has a proven track record of improving profitability across multiple media, while strengthening relationships with both consumers and marketers."
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