News

Boulder, CO (February 27, 2018) – Active Interest Media (AIM, aimmedia.com) today announced a set of promotions and hires that bring innovative, industry-respected talent to its Outdoor, Healthy Living, and Human Resources teams. The key moves include: JoAnn Thomas has been named VP, People & Places; Sharon Houghton has been promoted to Managing Director, Outdoor Group;…

Boulder, Colo. (September 7, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has signed a Joint Venture agreement with China-based Summit Sports to launch IDEA Health & Fitness China. IDEA Health & Fitness China will hold its first major health and fitness convention in 2018. China is currently experiencing a sharp uptick in obesity…

Boulder, Colo. (July 12, 2017)—Active Interest Media (AIM, aimmedia.com) announced today that it has acquired the United States Team Roping Championships (USTRC). Based in Stephenville, Texas, USTRC is the world’s leading team roping member organization with over 30,000 members worldwide and one of the largest single discipline equine groups in the nation. The terms of the…

Boulder, Colo. (June 30, 2017)—Season Two of Active Interest Media’s (AIM, aimmedia.com) television fishing show, Anglers Journal Television, premiers July 1st. The show, based on the successful launch of Anglers Journal magazine, airs Saturday mornings at 5:30 AM EST and Sundays at 9:30 AM EST on the Discovery Channel’s Destination America network, which has a…

Outdoor Industry’s Leading Trade News Site Offers Unrivaled Platform to Connect with Customers Boulder, CO (May 24, 2017) — SNEWS (snewsnet.com), the outdoor industry’s leading source for trade news, today debuted a new website. With its market-leading interactive content, video, and breaking news, SNEWS now delivers an un-rivaled platform for readers and advertisers alike. “This…

Active Interest Media’s 360-Degree Creative Services Division Taps into Company’s 39 Million Niche Consumers Boulder, CO (April 19, 2017) – Catapult Creative Labs, Active Interest Media’s (AIM) in-house marketing services agency, marks its first anniversary with a growing portfolio of campaigns created for two dozen new clients including a complete content and public relations campaign…

Boulder, CO (April 17, 2017) – Active Interest Media (AIM, aimmedia.com) today announced that Jonathan Dorn has been promoted to Chief Innovation Officer. He was formerly Senior Vice President, Digital and Creative Services. In his new role, Dorn will drive key initiatives and departments that power AIM’s ongoing evolution as a media enterprise. He will…

Boulder, CO (February 15, 2017) – Active Interest Media (aimmedia.com) announces the hiring of Alex Aufmann as Senior Marketing Director for BACKPACKER and Climbing Magazines, two marquis brands in AIM’s Outdoor Group. Aufmann hails from Colorado-based media and public relations company Backbone Media, where she managed several brand budgets across print, online, mobile, social media,…

Yoga Journal Now Publishes 12 Editions in 28 Countries Worldwide  Boulder, CO (March 9, 2017) — Active Interest Media (AIM, aimmedia.com) today announced the continued international expansion of Yoga Journal (yogajournal.com) into Spain. With this recent addition, Yoga Journal now has 12 international editions spanning 28 countries. “Yoga is an emerging phenomenon in Spain, and…

(March 6, 2017) – Active Interest Media (aimmedia.com) today announced the hiring of Matt Samet as editor of Climbing, one of the marquis brands in AIM’s Outdoor Group along with Backpacker and SKI. Samet has been contributing to the title since 1996 and served as its editor-in-chief from 2007 through 2010. He replaces Julie Ellison,…